Perhaps we like the old LinkedIn way of life. LinkedIn did not and has been slowly adjusting us to a new desktop “experience” much like that on your iPad or iPhone. The icons and graphic look are better, but the functionality is poorer. In my humble estimation,. they tool a very hard-to-use product and it harder-to-use well.
These are just some of the changes.Do not resist. There is no turning back. You will adjust.
More details on these changes all week in this blog.
I was speaking at a conference in California, and in a true keystone cops series of events all day up to my speaking time that afternoon, I arrived at the dais with 20 minutes to spare. Talk accomplished. Kept my commitment to speak. Surprised myself as I look back. So much can go haywire when you travel…
While I was away I let the blog lapse a bit. I am not sure who noticed, but I am back.
Then Saturday I ran into a colleague who did notice, and this made my blogging feel worthwhile. This is for you, Diane. Thanks, after a long week and a half of being out, it felt good to have your positive comments!
And while I was away, and perhaps this happened to you too, I was given access to the new LinkedIn user interface on your/my desktop. If you don’t have it yet, it’s coming in some weird algorithm from the folks at LinkedIn and you will notice differences. You will want to go back, but that’s not an option.
And me? I’m back and will be blogging back at ya every biz day.
Yes that’s the number of the character in the first 2 lines of your Intro (formerly known as Summary) section in the new LinkedIn user interface.
Which means you get a second brief opportunity to make the casual reader of your profile want to know more about you, and click to “see more” to open the rest of your Intro narrative. (The first opportunity, as you have seen me pontificate here, is the 120-character Headline.)
How fast can YOU read 352 characters?
Mine starts with “I help you” and ends with “Read how:”
LinkedIn supplies the “…” free.
232. That’s how space/time you get to be considered for the next project, job, referral, opportunity, etc. to tell why you do what you do.
Why is this important? The reader may or may not just click “see more” unless you compel him/her to.
Which means now is the time to rewrite the first 232 characters (including spaces!) of your Intro.
It’s 6 am and already an inch of snow on the ground. The forecast calls for another 9-11″ more.
Everyone will be working from home today, or if they had to go to work, it will be a quieter day than normal.
Suggestion: take this as an opportunity and reach out to make some new connections with people you have met along the way, want to expand your relationship, see some promise for mutual assistance and/or business opportunities.
Find them on LinkedIn, click “Connect” and send them a warm note on a cold day.
Now do that again a few times. Then a day or so later, they will have accepted your connection request, so keep the contact warm and “on-board” them with an article you suggest, an invitation to coffee, or schedule a phone call.
Be aggressively friendly. Be proactive.
Keep them active in your personal learning network. Keep it real. Keep doing this and you wil amass a stable of great connections you can lean on and vice versa.
Let me know when you have a particularly successful result. I do like to hear about these.
There are many ways to communicate a personalized message on LinkedIn. Some are business-related, some are celebratory, like a work anniversary or a promotion. (Resist the birthday wishes on LinkedIn please.)
LinkedIn provides you a fast and easy (too easy) way to send one, nudging you to wish someone well at the right milestone.
But given the hectic pace we operate in even on a good day, we often opt to use the default congrats message LinkedIn suggests.
It’s a bit repetitious when dozens of people wish you well using the same message.
How can you stand out? Personalize it!
Add a comment sentence or insert a few words and send it along. Or rewrite it completely. Sign it with a warm end note.
Be yourself. Make the other person know you made the extra effort, because they, in your opinion, are worth a few seconds of special comments. Take every opportunity to reconnect and revive a friendship or business relationship with a few well-chosen words at an opportune time.
They will remember you.
Such was the case for my relative’s recent milestone. We solicited as many cards by mail as the birthday number, and we over achieved.
No, you over achieved!
Some simply signed a card, for which we are grateful–believe me, no matter how much you put into this.
Personalities emerged, as expected: some added nostalgic stories and letters within the card, some people we do not even know mailed really elaborate and thoughtful cards, one person sent 9 cards; in other words, people in their own way really got into this!.
The point? The ones my relative will remember the best and longest are the wishes from people who went above-and-beyond, in their own way.
In the context of this blog: be unique, be a brand, give of yourself as you send a well-wishing message to someone on LinkedIn.