groundhogToday, the groundhog emerges. What it does next is up to interpretation by so-called experts in top hats and tuxedos, who may also read tea leaves and perpetuate other myths.

This age-old popular media event holds that an animal can tell the weather patterns of the future. Heck, TV weather human do a barely passable job at it with all their computer models and isobars, so curmudgeonly I am skeptical of this! How should I place any faith in a rodent?

A parallel situation occurred a couple of days ago at a networking meeting when a smart colleague announced she was taking an extended leave of absence to have her baby. She advised the group that just because she was at home during this time, she would still be able work in her area of expertise, writing and perform other associated work from her home office.

I leaned over and whispered that she should edit her LinkedIn profile to show her new work orientation and the range of projects she can work on, by overtly mentioning the services and products she could provide.

To which she replied, “I don’t need LinkedIn, I’m not looking for a job.”

Pregnant pause. Oh.

Maybe she should start predicting the weather by her growing shadow too, perpetuating the all-too popular myth that LinkedIn is only a job seeking tool.

Folks, make LinkedIn organic; rewrite your profile to demonstrate the changes in your professional life.

If you don’t tell us, no one will!