As you know, I write and write, everyday.

Likewise, everyday I get a report from delivered to my email box anytime my name or company name is mentioned anywhere on the internet.


That way I can easily monitor my brand.

Sometimes, as on 12/31/16, an article I wrote about 9 months ago was quoted in a brand new article.

I want and need to know about it. It’s my brand after all.

That way I can also thank the publication, as I did in this tweet:


Why go to the effort? Because I can.

Hey you never know if they’ll need my expertise again….