From the “I don’t make this stuff up” department:
I was reviewing the online menu of a restaurant we were considering for Saturday night and noticed, much to my (fleeting) pleasure that they had a logo and link to a LinkedIn page.
So I clicked it.
Nothing.
Still curious, I searched for them on LinkedIn, hoping to find this forward-thinking restaurateur had thought it good brand marketing to other businesspeople to create a LinkedIn page.
Nothing.
The moral?
Check all links you have on your LinkedIn pages and on your website to be sure they all work properly.
Because not everyone who comes along on your LinkedIn page or website gives you a second or third chance to make an impression.
