Today's LinkedIn Nugget

Don’t stress over #LinkedIn this season

tinseltangleIt’s the height of the holiday season. Busy time.

One thing I hear repeatedly from attendees to my sessions is they just can’t find the time or muster the concentration to express themselves on LinkedIn, though they know they need to impress the reader why they do what they do.

So with some time off, and between parties and get-togethers, try this process:

  • first think hard about how you come across now and what you can do to say it better
  • try to think out of the box about yourself
  • look for inspiration at what others say, either competitors or admired colleagues
  • then start writing on Word and save every edition
  • walk away to let’s your writing “cool”
  • come back to it; tweak, trash or leave it alone
  • take the best of each edition and “shuffle” them together to a master edition
  • make the sections cohesive to add up to a renovated personal profile that tells your unique story.
  • ask trusted inner-circle comrades who can be honest with you: have you left anything out?, can you say something better?

Eureka! You have made progress. You get to talk about yourself, what you add to the mix, what you bring to the table. Now when does that happen in a project?

Do have fun with it.

Don’t stress. Make a schedule. Tackle one LinkedIn section at a time. One day at a time.

But resolve to complete your profile before the new year opens so you are off to a great start!

 

Today's LinkedIn Nugget

Now taking your #LinkedIn Questions

questionsI did it again. I exposed myself to 90 minutes of questions on LinkedIn to a group of underemployed boomers. Willingly and voluntarily. Open mic, so to speak.

I prefaced the upcoming changes on the user interface, and the possible upside of Microsoft acquiring LinkedIn. I showed them the merits of 2FA, and also where other very useful aspects of LinkedIn are hidden.

Then I opened it up to the attendees and my stream-of-consciousness responses to their add-on questions ensued. It was quite an organic and open forum. People of all experience levels on LinkedIn, from a real expert to a newbie who came to listen and then open his LinkedIn account.

It’s a challenge for me, which I actually enjoy, as you never know where this type of session will go.

Similarly, I solicit your questions so I can answer them in this blog. Send your queries to me by email (marchalpert@connect2collaborate.com) so I can aggregate the requests into a couple of affiliated questions and handle 2 or 3 at a time.

Thanks in advance.

Today's LinkedIn Nugget

Giving gifts on #LinkedIn

Twrapped-gifthe post office was jammed yesterday. Grumbling queued up senders of packages, gifting all over the world. Worries about “will it get there on time?” “How much longer do I have to hold this?” “Why so few postal clerks working in this busiest of seasons?”

Here’s an idea: gift yourself to someone else.

Sounds crazy? Not so. And I will go one step further…do it all year, every day of the year.

If you have something of value, share it! Not just anything but something meaningful.

Share a recent article, share a pithy graphic (one of my favorites this year is below), share your thoughts in a LinkedIn Post and be a memorable thought leader to others.

Share something with just one person to let them know you thought about them. Rekindle an old professional relationship by taking the first step and “reach out and touch someone.” Or cherry pick certain individuals to share as a smaller select collection of people who will mutually benefit. Share with a LinkedIn Group.

You can do all this very effectively on LinkedIn.

No delay in the mail. Guaranteed to arrive on time.

Just be real and offer something of value.

Try it. It feels great.

Now look at this chart and think of how they will trust you with your ongoing shared material!

richardbarrettblog-net-building-trust-in-your-team-the-trust-matrix
Source: https://richardbarrettblog.net/2014/04/11/building-trust-in-your-team-the-trust-matrix/
Today's LinkedIn Nugget

2FA

2stepverification

That stands for “2 factor authentication.”

Three years ago I wrote a blog post on this topic and I am amazed at how may people still (!) are exposed to having their LinkedIn identities hacked. You cannot afford this happening to you. Do this now:

Opting into two-step verification can greatly reduce identity theft and unauthorized access.  You probably already have 2 step verification for your online banking; if you don’t you should…you input your ID and password (step 1) and the bank sends you a code by email, text or phone to further authenticate you to access your bank account (step 2 in the verification).

Since you value your online reputation and want to restrict access to your LinkedIn profile to just you, I urge you to activate dual authentication on your LinkedIn profile.

Yes, it’s an extra step to input the 6 digit code they send you, but the peace of mind is worth it, especially if you access your LinkedIn profile on public wi-fi. LinkedIn has a great tutorial slide deck to show you how to do this. Please take a minute to implement this for your own protection.

You have a great reputation to maintain.  

Today's LinkedIn Nugget

Biz cards and today’s networking

bizcard1I am fascinated by business cards. They seem so old-fashioned and yet ubiquitous in today’s world.

They come in all shapes, sizes, colors, with and without graphics.

The cards I collected in my pocket from yesterday’s networking sessions yield the required information, but now that I met so many people, who belongs to which card?

What do they do?

Why do they do what they do?

That last question is answered best when you have your LinkedIn personalized URL on your card. Upon your next order of cards, add this important piece of information, please.

 

Today's LinkedIn Nugget

UI, gooey

molassesI have been advising you for a while that LinkedIn’s new UI (user interface) is coming.

Like molasses, it’s slowly oozing out and will soon be seeping into your desktop. And stick.

I wish I had it, but others do. So that means I will, and you will have it soon. There is no going back.

And it’s different. Enough to cause confusion. Some things were moved around, some deleted, others changed dramatically (like advanced search is a paid service now, ugh!)

Yes, we will adapt. We always do.

But change is not always fun so here’s wishing you an eventual warming adjustment to the new UI.

Once again I will advise you to request a download of your LinkedIn profile (see my previous blog post 11/14/16) so you do not lose anything, forever.

Some functions are going away for certain: such as tags and notes on your connections. I will sorely miss those and it’s been my CRM for years to keep my memory jogged: how do I know you, where did we meet, what did we message about, and what small self-named group did I place you in for shorthand messaging to you and the others? At least I have access to them in an archived file I downloaded from LinkedIn, following my own advice….

Oh well, they will always strive to improve LinkedIn better and we (or at least I) will grumble, but even after the new UI, it’s still pretty darned amazing what you can do on LinkedIn!

Today's LinkedIn Nugget

3 A’s

3asNo, not the motor club.

I was at a workshop today and was exposed to an article in HubSpot from January, 2014 titled “The Three A’s of Nonprofit Social Media Engagement.” It says:

“A common rule of thumb that’s now pervasive among brand marketers and savvy tech buffs is the so-called “rule of thirds.”

This rule states that tweets, posts, and status updates should fall into one of three categories and be spread more or less evenly between each:

  • 1/3 of posts should be about you or your brand
  • 1/3 of posts should be about your industry, with content from an outside source
  • 1/3 of your posts should be personal interactions”

So I read the article and thought to myself, why just nonprofits? This applies to everyone in every industry, so I “see” the article and “raise it one” and offer these thirds to you, one A at a time:

  • Appreciation: you can, and should, express yourself and act accordingly to send good karma to the ones around you who help make your personal learning network so valuable. Share material especially tuned to the individual or group you want to nurture. Let them know you care. They will return the favor back to you. You’ll see. It feels good to pay it forward.
  • Advocacy: show the value others have had on you, and help them in their mission or service by creating warm referrals and meaningful introductions. Think creatively to find common threads we all can hold on to, business and otherwise. This is holiday party time, so use the opportunity to meet new people and benefit from their POV, ask how you can advance their cause, and they will offer to reciprocate accordingly. Connect via LinkedIn to them once you feel they are a good fit for you, and you for them.
  • Appeals: ask for help (it’s OK, no matter how old or experienced you are!) and listen. Using open-ended questions, pose a dilemma to a LinkedIn group of experts in your field for their input. Heed the sage and voluntary advice they offer. Meet outside work, reach out. Oral conversation (alas, a dying art) is enriching when done well. So see how you can help others and ask them to assist you.

OK, none of this is rocket science. The article stirred my thoughts. I hope I have done the same to you.

 

Today's LinkedIn Nugget

Saving money on #LinkedIn

credit-cardsWhile attending a live session given by David Pogue, irrepressibly excellent presenter of tech and (in this case) financial ideas, I was reminded of an all-too-common situation that LinkedIn service subscribers face.

He showed a slide of recurring charges which included a monthly LinkedIn premium subscription.(Also, don’t forget you can also subscribe to LinkedIn Learning, formerly Lynda.com)

“Aha,” I thought, “I wonder how many other people pay monthly for a subscription but do not recall it, really don’t use this and could sever the subscription without losing any real functionality on LinkedIn?”

Did you forget you subscribed and your credit card is being continuously charged, BUT you don’t use LinkedIn for that any more?

His suggestion was use a website that allows you to monitor recurring charges to your credit card (like Trim; more on this from the Yahoo Tech channel).

Why pay for something you don’t use?

Here’s how to end that LinkedIn subscription. You can always add it back, later on, when you really need it, and go month-to-month and let Trim remind you…

You can thank me for saving you money and we can both thank him for his idea…

 

Today's LinkedIn Nugget

Check your #LinkedIn links!

restaurantonlinkedin.jpg

From the “I don’t make this stuff up” department:

I was reviewing the online menu of a restaurant we were considering for Saturday night and noticed, much to my (fleeting) pleasure that they had a logo and link to a LinkedIn page.

So I clicked it.

Nothing.

Still curious, I searched for them on LinkedIn, hoping to find this forward-thinking restaurateur had thought it good brand marketing to other businesspeople to create a LinkedIn page.

Nothing.

The moral?

Check all links you have on your LinkedIn pages and on your website to be sure they all work properly.

Because not everyone who comes along on your LinkedIn page or website gives you a second or third chance to make an impression.