1It’s November 1st. The year is waning, the election is draining, and here the leaves are straining and look rather drab.

That doesn’t mean business is slowing down. In fact it reinvigorates the entrepreneur’s push to book new business before year-end.

LinkedIn should be a focal point in your doing so.

An improvement on a drab LinkedIn profile narrative is the first place to make an immediate good impression. Using LinkedIn effectively by optimizing your keyword placement is a great second strategy. And layer on top of your posting your personal observations, and/or share others’ published material: all of these will make you a trusted and treasured connection worthy of others tapping into you as a thought leader and…{drumroll}… referring you for incremental new business.

It’s not too late to learn these self branding techniques and then implement them before year-end. It will be too late if your procrastinate honing your LinkedIn skills!

From there, the rest is up to you to add 1 or more new client(s).