Today's LinkedIn Nugget

The Smell Test on #LinkedIn

skunkOn LinkedIn if it looks odd, it probably is.

If it smells even a little bit funny to you, I suggest you walk away. Quickly.

On Monday’s blog post I warned you about ransomware on LinkedIn, found in attachments from people you do not know. Beware–not worth opening!

Today I received a message from someone lamenting a number of LinkedIn connection requests from as-yet unknown people with capitalized last names. Not a coincidence. Keep them that way-unconnected and unknown.

Why would you even think that a person you don’t know is worth connecting to, without any nexus or reason to consider them?

I don’t answer phone calls from those I cannot identify on caller ID. So why accept invitations to connect from those I have not done any business with or recognize?

Even if they do capitalize their last names?

If it smells, keep it far away.

Today's LinkedIn Nugget

Best practices: #LinkedIn Posts

teachnigFeb2011WBDCSCOREI recently spoke to a small group of experienced professionals.  It was a hands-on, round-the-table “let’s take a critical look at your personal profile” with open laptops and iPads. You get the picture.

Many of my ideas that I threw out were instantly implemented by this advanced group.

A good session with many compliments (thank you!), telling me the attendees got much from my session.

One question came later on by email (my answers in red below). I get questions on this topic enough to make it a blog post for you who already Post, like the writer of the email, –and for those of you who want to start.

Marc, at your … seminar last Tuesday, someone asked you about recycling or re-purposing our content and you said YES.

I have lots of content in various forms and would like to start posting onto LinkedIn articles I have written:  post the material as “write/post and article”, on the right side of the page.

Would you say that once per week is a good idea?  Overkill?  Every two weeks? Post as often as you have timely and good quality material, and don’t have any schedule in mind. Once every 2-3 weeks is probably best. You can also serialize a post into parts and then increase the frequency to weekly if you like. Experiment, see what your reader like and keep an eye on the analytics to the Post(s) and write to the audience’s tastes.

And most importantly:  what about re-posting one of my articles again in the future?  How much time should I wait before I repeat an article posting on LinkedIn?  Two months?  Less time? Three months or so, but if there is a hot topic in the news that makes a previous piece of material you wrote very timely, then blast it out!? 

Here’s an article I like that is a tangent to your questions:

Do you have questions on best practices on LinkedIn? I am always ready to answer them for you and your fellow blog readers.

Today's LinkedIn Nugget

2016 Redux: 10 Things to Thank LinkedIn For (part 2)


I write this every year and update as needed. This is part 2. Yesterday, if you missed it,  I gave you the first 5.

  1. Thanks for providing unlimited access to an up-to-date body of knowledge and FAQs found in the Help Center, access to which is found at the top right of every LinkedIn page as a dropdown box under your tiny picture. The answers are easy to follow and always accurate, keeping up with the changes to LinkedIn.
  2. When necessary, direct answers from the Help Desk are amazingly efficient, fast and personalized; nothing is ever canned. So thanks, LinkedIn for answers by real humans in natural language and best of all, they really try to help.  That in itself is pretty impressive, given there are 467+ million (up 71 million since same time last year) users who must be sending a helluva lot of questions to LinkedIn.
  3. Thanks for LinkedIn Posts where we are submitting original material. I have expressed opinions 97 times so far and provide what I hope is thought leadership to a global audience, shared over many months from its original publication. Comments back to me are especially gratifying, letting me know I can be influential.
  4. Thanks for making it easy to reorder the section headings on my profile and dragging the entire section to its new position.  I can also reorder my Experience and Publications section, so I am in fuller control of my profile.
  5. Finally, and most deservedly of all, thank all of you 3157 times (as many as my LinkedIn connections plus followers) for being there to help, for reading my postings, commenting and sharing them, and for offering advice and answers when I ask.  As I always say, “my network is my net worth” and you make my network so rich and rewarding in all my business pursuits. Look for a book I am writing appearing this time next year.

I wish you a bountiful and happy Thanksgiving.

I will be taking Thursday and Friday off. Next blog post is Monday 28Nov16.

Today's LinkedIn Nugget

2016 Redux: 10 Things to Thank #LinkedIn For (part 1)


I write this every year and update as needed. This is part 1. Tomorrow I’ll add the other 5.

  1. Thanks, LinkedIn, for deciding to finally make the desktop and the smartphone user interface versions look and act alike. I can’t wait for it to be rolled out and to learn its tricks. I know it will cause confusion for my clients as change is sometimes hard to adjust to, but I will be there to help. But first, how about giving me early access?
  2. Thanks for letting me tell others WHY I DO WHAT I DO in my profile headline: a self-expression of why choose me as a potential business partner.  I have stuffed my ever-changing “self” into 120 characters, including spaces.  I have been very economical but still could have used a few more characters, so LinkedIn, perhaps you could loosen this up someday…but thanks anyway.
  3. Thanks, LinkedIn, for allowing selected connections to tell HOW well I do what I do (I have already self-expressed WHY I do what I do). They can recommend me and give anecdotal evidence of the characteristics I want them to reinforce in my profile. I also actively manage and sort out those who endorsed me for a particular skill they do not know I possess. Thanks for giving me control over everything that appears on my profile. Thanks to those who have recommended and/or endorsed me.
  4. Thanks for simplifying edits to my profile page, using the blue pencil icon to re-write or tweak a section that needs clarification or update. Life is a journey and who better to tell my story than me, in the best way I know how?  These enhancements appear as my career progresses.
  5. Thanks, everyone for keeping the discussion on LinkedIn nontoxic and nonpolitical, but let’s cease spreading word games and number puzzles, sexually suggestive photos and any taunting about the result of the presidential election, all of which belong better on Facebook. It’s a credit to my professional community that we have so few breaches of appropriate business conduct in the LinkedIn conversation.
Today's LinkedIn Nugget

Fall clean up on #LinkedIn (part 2)

rake leavesLast Friday’s blog post suggested you start the process to ask LinkedIn for a data download of your entire profile asap before the user interface changes and some sections are deleted.

Having that data  ensure you can use those hard-earned, expertly-written but no-longer-visible sections elsewhere in your profile.

It comes to you in 2 parts. The second part of the download includes a database of your connections on LinkedIn. Perhaps you need it for an email blast. Perhaps for another marketing project or just to have a database you can refer to and parse whenever you want.

It comes a few days after your first request it. Mine came closer to 5 days but I have to allow for a weekend in the middle, at about noon on Sunday, after my asking for it 11/15/16.

But it came and I downloaded and stored it safely for later reference.


I suggest you do the same, following the earlier and this blog posts’ recommendations.right away.

Today's LinkedIn Nugget

Tip: Tune out noise, without severing a #LinkedIn connection

noiseWe all have them, noisy LinkedIn connections who post “stuff” too frequently, usually low quality material as well, or update us on all the meals they are eating each day.

No amount of shooting shade, evil eyes or browbeating seems to get through.Yet you still need (for whatever reason is important to you) keep them as a connection.

What to do? You can easily tune them out, without severing your LinkedIn connection to them.

Here’s how from the LinkedIn Help Center:

Unfollowing a connection, company, or topic will hide all updates from that person or entity on your LinkedIn Home Page feed going forward. If you unfollow a person, this does not remove your connection. You will remain connected to this person but will not see their future updates in your feed. They will not be notified that you have unfollowed them.

To unfollow a person, company, or topic:

  1. Move your cursor over the Dropdown icon in the top right corner of the update in that latest feed.
  2. Click Unfollow [name] from the list of options that appears. You’ll immediately have the option to Undo.


  • You can also unfollow a person by clicking the Following button on their profile.
  • If you believe that the update is offensive or inappropriate, click Report this update and choose the appropriate option.

Another difference between following and connecting to a person.

Thanks to my latest class to ask me how to do this, and the first time anyone asked in all my 6+ years of teaching LinkedIn!


Today's LinkedIn Nugget

Something to do now. And I mean now.

stop1Halt! LinkedIn’s user interface is changing…very soon. I told you that already. I suggest you get a complete data download of your LinkedIn profile NOW so you have it just in case you need it after the change.

Last time they changed the UI a few sections dropped and the data in them were lost. Let’s not have that again.And we already know a few sections will soon drop away. So get a copy of your profile now, sent to you by LinkedIn.

Here’s what you do (now) from the LinkedIn Help Center:

To request a download of your data:

  1. Move your cursor over your profile photo at the top right of your homepage and select Privacy & Settings.
  2. Select the Account tab at the top of the page. Under Basics, click Change next to Getting an archive of your data.
    • You may be prompted to sign in.
  3. This will take you to the Request your data archive page.

Within minutes, you’ll get the archived information that’s fastest to compile including things like your messages, connections and imported contacts. We’ll send you an email with a link where you can download it right away.

You’ll get an email with a link where you can download the second part of your data archive in about 24 hours.

The data comes to you in 2 parts. Some today and some tomorrow. So be patient and open your spam filter to accept these incoming emails from LinkedIn.

You have worked hard to perfect the wording of your full personal profile and the list of valued connections. Safety first-keep them someplace accessible for later need.

Today's LinkedIn Nugget

Teaching again, repaving roads

roughroadToday I continue a three part series to teach underemployed boomers how to use LinkedIn for their job search needs.

Then later in the day I will start teaching a 2-part course, combining the standard 3-part series into a more intensive course. 

Different group of registrants, different sponsor, same message.

There’s a wide diversity of attendees at these sessions, some technophobes, some have that deer-in-the headlights glare that they are still coming to grips with losing their job, some really have their stuff together and want to change the world. And everything in between.

In each situation I intend to give them more to carry along in their search. Everyone brings a different perspective and experience to the table and the LinkedIn tool is the branding method of being memorable. And not just in the job search, but beyond.

Nothing witty or earthshaking in this blog post. Just the good feeling I have, knowing I am helping others at a time they feel so vulnerable.

Today's LinkedIn Nugget

Be a coupon mensch on #LinkedIn

menschI wrote about paying it forward before in this blog.

And I smiled inwardly as I recalled this theme that I love so much, while watching a documentary film called Supermensch: The Legend of Shep Gordon about Shep Gordon, an influential and brilliant show business producer of generations of stars we all know.

He is lovingly and appropriately portrayed in this film as a true mensch (definition at bottom of this post). Not just a regular run-of-the-mill mensch, but a super one. Not for some things he did that are truly admirable, but for so many ways he touched people and for the depth of his generosity.

Yes, you should see the film. We need to admire a man who came from little and a loveless home and poured it on others as an adult.

In a series of interviews interspersed in the film, he is revered for giving out “coupons:”

Shep often talks about doing ‘compassionate business’ and what this means is that no one loses, people only win. This means the introduction of another Shep invention, ‘The coupon’ a coupon is when a person does something for you and you don’t have the means at that point to equally pay them back (I don’t mean financially) but you pay them back the moment you have means or something they might like.

He gave with no expectation of equal (or any!) dividends, financial or otherwise. He just helped others who needed a touch of his magic.

Imagine the feeling of warmly giving selflessly, just to receive the “psychic compensation” as someone with immense networking vision I know likes to say, that warmth later reverberates as a rewarding story of your connection benefiting from your collaboration.

Please emulate Shep in actions and gestures, in person and electronically.

Here are 5 ways to be a coupon mensch on LinkedIn:

  • Reach out to someone you are connected with on LinkedIn, but have fallen out of touch, and send an article to him/her, letting the recipient know you thought of them enough to share the thought.
  • Answer a question in a LinkedIn Group to give the benefit of your experience and insight.
  • Contribute a long form Post with an observation on your business life to create community within your personal learning network.
  • Endorse someone for a skill you actually know they possess and demonstrate well.
  • Surprise someone who went above and beyond and send an unexpected LinkedIn recommendation.

Let’s all be more like Shep.

Give out coupons. Try it just once today.

Make it a habit.

Definition of a mensch:
Being a "mensch" is not at all related to success, 
wealth or social status. A judge can be a slob, 
a millionaire can be detestable, a professor can 
be sleazy and a Doctor can be unscrupulous.

A Mensch is many things and one simple thing.  
A mensch does what is right because it is right 
towards family, towards strangers, at home and 
in public.  

When people behave with honesty, integrity, 
consideration and respect they themselves 
prosper as does society at large. By spreading 
mensch-like behavior we can make our society 
happier, healthier and more successful.