Today's LinkedIn Nugget

Bad and good habits on #LinkedIn (part 2)

bAD and goodHere are 5 more tips to avoid perpetuating the usual bad habits on LinkedIn (yesterday I gave you 5):

  1. LinkedIn is ever-changing. Stay up to speed with it, in each iteration.  A good habit is to read the LinkedIn Blog daily. Subscribe so it comes to your email box. Think how you can take advantage of LinkedIn and its constant improvements.A bad habit: letting yourself fall behind, as you may miss an opportunity.
  2. You get LinkedIn messages all the time. People change jobs, they publish Posts, request connecting with you (caveat connector), they have birthdays (and I still wish that part was left off LinkedIn, but oh well!) A bad habit is to let all these messages stack up in your LinkedIn mailbox. A good habit is to peruse your LinkedIn mail at least daily and congratulate others on their achievements and/or give them “atta-boys/-girls” for their latest announcement. Also tie your LinkedIn account to an email address you routinely follow so as not to miss anything juicy.
  3. Continuing the conversation on the above habit above, just giving a “like” to someone’s share or Post is not a good habit; a better habit is a personalized comment in a few words, or adding a comment and sharing something you receive with a single connection, or with your connections, or a Group. Spend the time. Be encouraging. Go further than a click of the “like” button.
  4. Be easily and always accessible. Make sure your contact details on LinkedIn include all ways to get a hold of you. A good habit is to realize that some people prefer to text you, others to email, and others to call. A bad habit is to make them work to find your address or phone number, as they may just give up and never contact you out of frustration.
  5. Wrapping up these top 10 good habits, this is possibly the hardest: be sure you have used the best choice of words to clarify your points, and remember the audience may or may not be a part of your industry so refrain from acronyms and techno-jargon. A bad habit is to oversimplify and bullet point everything like a cut-paste job from your resume. Don’t go overboard the opposite extreme and confound the reader (who is attention-deprived to start with). A good habit is to make your voice heard just as if you were speaking to the reader, using pronouns such as “I” and “we” where appropriate and power verbs. Make the reader want to contact you to know more about you and your career work. You never know who is taking the time to read about you …or who left in a hurry out of frustration! Not too hot or too cool, but JUST right.
Today's LinkedIn Nugget

Bad and good habits on #LinkedIn (part 1)

bAD and goodHere are a few tips to avoid falling prey to the usual bad habits on LinkedIn:

  1. LinkedIn is not JUST a job seeker’s place to network. You are always a career networker: during a job, between jobs, without a job. Don’t expect a job to come your way on LinkedIn just by jumping in and jumping out. It’s a bad habit to turn it on and off as your job needs change. Your visibility sputters and you bob and weave in and out. By continual activity on LinkedIn, you will be best remembered when a job opening appears if others can easily advise you of it. Even when you are not looking.
  2. LinkedIn winds through nearly all industries, levels of experience, seniority and at all sized-companies and firms. Consider which of your listed skills are transferable to others, in other geographic areas, in new businesses, etc. Heed signals of possible opportunities for you there. It’s a good habit to ask around for others to help you, when you need it, professionally. It’s a bad habit to think no one cares and be a wallflower.
  3. LinkedIn Groups can be seen as silos of similarly-minded experts who engage around a topic of similar interest. It’s a good habit to answer questions, share great printed materials you find and add to conversations in a group. It’s a bad habit to sulk away from a group because it doesn’t offer you anything when you didn’t offer IT anything.
  4. LinkedIn provides you ample opportunity to write and publish essays on topics you think are timely, relevant and useful, demonstrating your expertise and unique point of view. Unfortunately, these long form LinkedIn Posts are published by only a small minority of LinkedIn’s 450 million members. It’s a good habit to Post when you have something useful to say, even if you repurpose an older piece of writing, this time to a new global audience of business professionals. It’s a bad habit to make a Post a self-serving advertisement and so narrowly focused that others will ignore it, and then you.
  5. Baddest habit of them all: asking someone to connect to you using the boring boiler-plate “I’d like to connect to you on LinkedIn.” A really good habit: in your connection request, personalize it; create context: how we know each other, how we can help each other, why this is a good idea. Rid yourself of this bad habit, everyone, please. ASAP.

Tomorrow: 5 more bad/good habit combinations

Today's LinkedIn Nugget

Blank slate on #LinkedIn

blankslateNew client. Nothing on his LinkedIn profile.Just name, location, but that’s it.

Perfect place for me to start as a new coaching client with no previous assumptions.

But you are not a blank slate on LinkedIn?

That’s ok too. I will work you through the process of dismantling and reconstructing with some of the useful material you already have there.

Like renovating the house. Perhaps down to the studs, perhaps not.

It’s nearly September, that time when we re-emerge from summer fun and frolic to get serious again about the rest of the year and plan for the new one.

Can LinkedIn provide you the added opportunity you missed before? Only if you look amazing-er than your competitor(s). But you have to work on it. And perhaps you need coaching help doing so.

No matter how many clients I juggle at a time, there’s always space available to fit you in as a LinkedIn renovatee.

In person or by phone.

Operators are standing by.

Today's LinkedIn Nugget

Why to show personal interests on your #LinkedIn profile

From my Interests section on my LinkedIn personal profile:

I am: an everything-NYC nut, an adamant foodie, love antique radios and TVs, especially art deco era items, ogle at Frank Lloyd Wright architecture and design, am fascinated with Victrolas, slave away at crossword puzzles, and my true love is fermentation (so far: baking bialys, bagels, whole grain breads, challah, and my devlishly good full sour dill pickles and sour tomatoes!)

I’m a chocoholic too! Did you know IMHO that a balanced diet is chocolate in both hands?

And then there’s qi gong and tai chi. I feel so much better as it helps me center my mind, body and energy force.

I truly enjoy meeting and networking with amazing people I get to know in my business and personal encounters life, in all walks of life, many of whom are making fascinating things happen. I enjoy helping them do those things better any way I can.

In sum, I collect great people like baseball cards. So I thank you for your contribution to that effort.

leeleeYes, I am speaking directly to you, the reader. I am sharing of myself. It’s perfectly ok to do so, to be a bit more human…

“Who cares?” you may be asking.

Others care. Especially who share the same or similar interests.

In a recent phone call, the conversation got around to the “best of” and I shared our discovery of THE (!) greatest NYC rugelach (a sweet rolled Jewish pastry) made by an African-American baker in Harlem, as the caller read my profile and in conversation asked questions related to my combination NYC and foodie sides. Then we got to business.

At a networking meeting we discussed my comment “I collect people like baseball cards” and we had a chuckle at the simile. The conversation flows better when you break the proverbial ice.

If you ask me about my diverse interests, I know I succeeded in making you read to the bottom of my LinkedIn profile, where my Interests section resides.

Game won.

 

Today's LinkedIn Nugget

Message in a #LinkedIn bottle-part 2

messageinbottleThere are multiple ways to accomplish the same end on LinkedIn. In this case, a client emailed asking how to find an old LinkedIn message he sent to a connection.

Well, here’s one way. Yesterday I showed you the other way.

First, look at the top right of any LinkedIn screen and you will see the double cartoon speech bubble. Carefully mouse over that and click the word Messages

LI messages 1

to get to the next screen to open your past LinkedIn messages:

messages LI 2

You can scan all of them, those to/from just your first degree connections, any that you sent that remain as yet unread, etc.

Now you know…It’s all there. You just need to know where to look.

 

Today's LinkedIn Nugget

Message in a #LinkedIn bottle-part 1

messageinbottleThere are multiple ways do accomplish the same end on LinkedIn. In this case, a client emailed asking how to find an old message he sent.

Well, here’s one way. Tomorrow, another way.

Look up that person by name on LinkedIn. Open their profile page and assuming you are on a first level connection basis with him or her, look below the person’s contact details for an icon and material under it that looks like this:

relationshipLI

It will show the date and LinkedIn messages you traded.

That assumes you are looking for a particular person’s message. Tomorrow, how to find all messages chronologically.

Today's LinkedIn Nugget

#LinkedIn can be contagious…

gossipNo I am not about to get scientific on you.

But I firmly believe what goes around comes around.

And if I can do it, you can. Three concrete examples of business opportunities I received yesterday alone came as a result of my use of LinkedIn. You can receive similar benefits too. You just have to work it.

  • I was asked to make a presentation to an industry association meeting as a way to  broaden their educational needs and someone suggested LinkedIn, which led a colleague I haven’t seen or spoken to in several months (but who reads my Posts and shares on LinkedIn) to reach out to me.
  • Similar to the above, a woman at whose industry association group I spoke at nearly a year ago (return engagement) asked me to contact and perhaps coach her sister in LinkedIn techniques. That in itself is a compliment. But wait there’s more…the warmth of the entire conversation with the prospective coaching client was palpable, given the glowing remarks she heard from sister.
  • I was invited to a colleague’s business anniversary celebration, largely I believe, because we remain in continual contact via LinkedIn, giving “atta-persons” to each other and referring new connections. I will be there in person to root her on to many more virtual years.

This is not a spectator sport. You have to be in the game to play. You have to share and opine professionally to be memorable. You have to act frequently and continually so others can find you easily.

I never assume anyone will remember me. I want to be recalled admirably for the continuous quality of my work.

Do your actions ping on memory radar screens too?

Today's LinkedIn Nugget

Aren’t you also a teacher on #LinkedIn?

teachersAfter all, aren’t we all teachers to our clients? Don’t they hire us for the long-term enlightenment we can create or provide, that will help not only in a particular situation, but to learn to adapt in later similar situations?

It’s back-to-school time for many teachers,  a noble breed. We entrust them with our children for their personal development every school day, 9 months a year.

But for some of us teachers, defined more broadly, there is no seasonality. We do it all year-long.

So when a reader reviews your LinkedIn profile, do they feel they can learn from you? Can they benefit best from you vs. the competition?

How well do you invest in telling “why you,” in best defining yourself and who your prospective clients are, to be perceived as outcome-oriented, rather than seem to ready to swoop in for the fast hit? Think from the reader’s POV: how do you come across marketing yourself to be considered over the long run, not just for a single sale.

Clients want a relationship, not a fast date. You need to attract them with the right images. You seek a chance to demonstrate your capability/ies and worth. You want them to refer you later, but you have to earn it.

Think longer term in how you construct your LinkedIn profile.

Today's LinkedIn Nugget

Your professional curb appeal

awesomeYou get very little time to make an impression these days. You probably already read in this blog how I make the analogy between a newspaper on a newsstand and your LinkedIn profile.

“Extra extra read all about it!”

Like a newsboy hawking papers, your LinkedIn profile headline must convey immediate visceral interest.

The headshot must be engaging and professionally friendly.

The first paragraph of the Summary must make the casual attention-deprived reader want to read more. The rest is up to your reader’s intent. Work on your profle top to bottom; polish and shine.

Otherwise, the reader is no longer interested. In a nanosecond, an opportunity can be lost, never to return to you.

Make the reader want to enter your professional world. The possibilities are immeasurable.

Really, isn’t your past, present and future career more interesting than your LinkedIn profile comes across right now?

Today's LinkedIn Nugget

Need suggestions: my #LinkedIn webinar courses this fall

confused2In the coming couple of weeks I will be dedicated to sketching out my fall webinar series. It’s been a while since I recorded a webinar course and I am ready to get back in that mode.

I have a few ideas and wanted your input. What mini-courses and/or topics would you like me to cover?

They can be really quick 3 minute how-to’s or more involved hour-long workshops in marketing techniques. And everything in between!

  • One in particular that comes to mind immediately is how multipreneurs can optimize LinkedIn, both for their own personal profile and for their several company profiles.
  • Another idea I have can address challenges nonprofit pros face in showing their agency off best (and themselves!) using LinkedIn.

What can you think of, that you need my training course to cover?

If you are the originator of a course idea I will send you a promo code to make that course free for you.

That should get you cogitating!