Today's LinkedIn Nugget

Please say “thank you” via #LinkedIn

NYSBAtyA nice touch of gratitude came in the snail mail from the New York State Bar Association the other day. It was a pleasure presenting at marketing conferences in the past and most recently at a webinar with 2 colleagues.

Each time they send a large envelope and a certificate such as this. This captures attention and is a documented way to say thank you. Their style. Classy.

My style? I thank someone who has gone above and beyond, on LinkedIn as a public forum.

Or I call someone to thank them verbally with the proper intonation.

Yes, I will also email thank yous once in a while but I prefer the other methods.

They are more in keeping with who I am and why I do what I do. Find your method and thank others as often as is deserved. It feels good, on the giving and on the receiving ends.

Today's LinkedIn Nugget

Video TMI; beware on #LinkedIn and other social media

video headI just numbed out from the neck up. No, I am not writing this in the dentist’s chair, or the shrink’s couch.

I just watched a video that nearly sedated me. Why? Too much information.

The lesson: beware of data overkill in any video you post, to LinkedIn, or anywhere, lest you lose the viewer.

Too much to absorb.

Keep it short or split it up into digestible morsels. We just don’t absorb that much info in one sitting any more.

Today's LinkedIn Nugget

New: #LinkedIn app for college students

LI_studentapplogoLinkedIn has placed its new Student app on the Apple and Google app stores, free for the downloading.

It’s aimed at current college students, designed to help them orient to job networking and contains:

  • a curated source of reference articles,
  • insight into past successes that alums found with selected employers who recruit for the student’s campus, and
  • job titles that may be worth exploring on LinkedIn, depending on the student’s major.

Yes, there’s more in it, but believe me, no college student wants this babyboomer (or you, dear parent of a student) telling him or her what’s best to do in the LinkedIn app.

Tell your fave college student about it.

Let them explore it themselves.

 

Today's LinkedIn Nugget

Last of 7 Essential Strategies To Rock your LinkedIn Brand

rockbandThere are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.

Composing a valued LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.

Here’s a brief collection of 7 strategic ideas I wrote to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one by one:

Your LinkedIn persona is organic. Only you can change it. But you must actively cultivate your profile at the same amperage as your professional development, using the vocabulary of a marketing guru. You now have 7 more tips to make your LinkedIn profile dynamic and relevant, staying way ahead of the competition.

It’s important that your brand is clear to reach the right business audience. Talk about your professional self with gusto–it’s not only ok, it’s required! After all, if you don’t, who else will?

Today's LinkedIn Nugget

6th of 7 Essential Strategies To Rock your LinkedIn Brand

rockbandThere are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.

Composing a valued LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.

Here’s a brief collection of 7 strategic ideas I wrote to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one by one:

Cultivate your trusted connections every way you can. You should, ask for a refresher on any older, meaningful recommendations. Allow skill endorsements only from those who know you actually possess that skill. (Go ahead–cull out those endorsers who do not know first-hand any skill they endorsed you for.) While you are at it, delete the extraneous, disappointing connections from the past (no LinkedIn notification message is sent. Quality before quantity! LIONs (LinkedIn Open Networkers) do not know their prey!

Today's LinkedIn Nugget

5th of 7 Essential Strategies To Rock your LinkedIn Brand

rockbandThere are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.

Composing a valued LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.

Here’s a brief collection of 7 strategic ideas I wrote to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one by one:

By all means, read your profile out loud to yourself to find typos, grammar, format inconsistencies, etc. Word processing is not reliable to pick up all mistakes. Nor is a quick reading.

Offer the final draft to a select group of trusted colleagues to read for content suggestions.

Ask them: “does this do me and my personal LinkedIn profile justice? Can I say anything better or with a different focus?” Take their well-meant responses to heart.

Today's LinkedIn Nugget

4th of 7 Essential Strategies To Rock your LinkedIn Brand

rockbandThere are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.

Composing a valuable LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.

Here’s a brief collection I wrote of 7 strategic ideas to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one at a time:

Savvy businesspeople provide selfless assistance to nonprofits and making a difference in your community has never been easier, using LinkedIn: you can offer to provide pro bono expertise and/or you can self-nominate to fill an advertised open board position.  See volunteer.linkedin.com. Now nonprofits can find you via LinkedIn and tap into your business strengths.

Today's LinkedIn Nugget

3rd of 7 Essential Strategies to Rock Your LinkedIn Brand

rockbandThere are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.

Composing a valuable LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.

Here’s a brief collection I wrote of 7 strategic ideas to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one at a time:

 

Keep all sections of your LinkedIn profile up to date: your latest published work, recent honors and awards, ongoing professional peer activities, nonprofit volunteer roles, and other recent contributions.

Expand on the pertinent details in each section, assuming the reader has no prior familiarity with your industry (no acronyms!) to uniquely illustrate how you can help him/her.

I employ a recurring calendar reminding me to retrospectively review, refine and update my profile. I try never to miss an opportunity to add value to the personal learning network I maintain with my colleagues.

 

Today's LinkedIn Nugget

2nd of 7 Essential Strategies To Rock your LinkedIn Brand

rockbandThere are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.

Composing a valuable LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.

Here’s a brief collection I wrote of 7 strategic ideas to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one at a time:

Pay attention to detail. Every single tiny little iota.

Be sure the format/style of each profile section is identical. Show the reader a well-tuned product.

Demonstrate that your work is carefully undertaken and presented. Ensure the reader can grasp the themes you convey, each section expressed differently, but still unified and clearly articulating why you do what you do.

The individual elements of your profile should correlate to reinforce your overall brand. Tell the story chapter by chapter but cohesive in voice and message.

One false move and you have lost the opportunity to impress.

Today's LinkedIn Nugget

1st of 7 Essential Strategies To Rock your LinkedIn Brand

rockbandThere are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.

Composing a valuable LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.

Here’s a brief collection I wrote of 7 strategic ideas to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one at a time:

Speak naturally to the reader. Use “I” and “my” throughout your entire profile. Add power verbs to paint a more vivid picture of your professional brand (I especially like this: http://muse.cm/13KedXU).

Then use the proper verb tense depending on the profile section: past tense for the Experience section (except in your current position); present and/or future tense in your Summary to show your orientation to seek new challenges; present tense in the rest of the profile.

Never make it seem you lazily cut and pasted from a stilted, backward-looking resume with its shorthand bulleted phrases. Never.