Today's LinkedIn Nugget

Portraying character in your #LinkedIn profile

This diagram is hitting some nerves again and I am pleased to go further with my views on Character, along the left half, in today’s blog posting, with a LinkedIn flavor.

(Tomorrow, views on Competence, in a LinkedIn context.)



What aspects of your personality attracts people?

No, not your good looks, I am talking about the way people emotionally perceive you, want to refer you to their trusted colleagues. We “buy” with our hearts and minds.

You may have seen me quote Lois Geller in her article May 23, 2012 in Forbes:

…Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.

Today we look at the nonverbal effect you have on others. The “it:” you can’t touch “it,” but you know it when you feel “it.”

I like to think of the “it” in your brand as the warmth you exude, the charisma, the thing we can’t describe well enough in words, but feel, when you are helping us in your business do better in ours.

You must come across as sincere, caring. It’s how you are sensed. Your eyes are fixed on the counterpart’s. You do not look away despite distraction.

Not only speaking in person, but on social media.

When I read your LinkedIn profile, I can almost hear you speaking to me, in your own intonation and expression. You do not speak in bullet points or sound like an walking resume. 

You need to shoot for success today and tomorrow, drawing on your past experience. You  sound that way because you spent the time and practiced it. And you only get one chance to make an indelible impression.

Do I feel comfortable with you, my new vendor, advisor, business colleague handling my (depending on what you do:) money, safety, health and/or reputation?

You had better come across as honest and fair. Open and concerned. Authenticity takes practice and in front of numerous audiences. You don’t get another chance to make an impression on an off day and expect to be believable another.

Similarly, your saying why you do what you do on your LinkedIn profile is reinforced by others saying how well you do it in Recommendations and Skills Endorsements. You know my take on those topics already. They had better be neat, tidy, thorough and clear.

Add it all together and the “soft” elements in your LinkedIn profile go a long way to your self-describing as the “real deal.”

You, as you want to be perceived, in your best words and nuances.

Be you, show character. It’s not easy but once perfected, “it” feels really good for both of us.


Today's LinkedIn Nugget

Trust and its characteristics on your #LinkedIn profile

I came across this graphic again and it’s every bit as relevant now as it was when I first blogged about it more than 2 years ago.



No, I am not speaking about political candidates, although they have a lot to learn from this graphic.

I am speaking to you, and to myself. If we do not come across as trusted, and all its attributes below, we lose the opportunity to make an initial indelible impression.

Story: I recently witnessed two people nearly come to fists at a networking meeting over a stupid verbal interchange. One went even further (and I won’t even discuss it further). Both lost my trust and besmirched their character, so I take issue with all of their virtues that lie underneath Character in the diagram.

And as far as competence, how could I ever consider referring them to a client or colleague?

I did what I had to do. I trusted my instincts and later, my heart and mind. They lost my trust. I severed the LinkedIn connections and they are no longer colleagues. No shades of gray based on what I saw.

So in describing my negative experience, let’s focus on a positive one: look at your LinkedIn profile and determine if your narrative demonstrates why a stranger can become a trusted colleague based on what you say about yourself on LinkedIn (why I do what I do). And what endorsers and recommendations say about you (how you do what you do).

By building your brand using this graphic, you can be in a commanding position, above the competition.


Today's LinkedIn Nugget

Value added on #LinkedIn


LinkedIn profile readers are busy. Little time and limited attention.

So rather than making the casual profile reader work too hard to discern why and how you do what you do as a business prospect or partner, you must immediately provide proof and confidence that you can add value. Not take more time.

Thank you to the NYC subway fare system for allowing me a few seconds to reflect on this.

Today's LinkedIn Nugget

Unsubstantiated claims on #LinkedIn


When you make a statement on LinkedIn, you are claiming it is true in front of your entire peer group, all 414+ million business pros.

So it had better be something you can talk to if asked.

You will be challenged.

And it had better be true.

When you make a statement containing a metric “I saved the company $50 thousand by { },” you must give context so we know how much it made a difference.

Let’s face it, saving my little company $50K would be historic, outstanding and earthshakingly brilliant. Naw, let’s say more than that…press release worthy.

Saving $50K at {insert name of a Fortune 500} is a lot less meaningful. The waste in big corporate (and I have seen it in my past life) is astonishing. Savings of this magnitude pales by comparison.

So please use metrics and details to demonstrate your prowess on LinkedIn, and when you make a claim, be sure it is positive, and not threatening as you see above, but only make it if you can substantiate it and carry it out.

Context, folks. That’s how you demonstrate why (and how) you do what you do.

Today's LinkedIn Nugget

Using #LinkedIn To Grow A Client’s Business

guest blogBy David Rein, Strategic Digital Marketing Consultant, Entrepreneur and owner of Rein Group LLC

As an Internet marketer, I am always strategizing new ways to leverage the Internet to bring more value to my clients. Being that we live in the digital world, and everything is connected to the Internet, there are a tremendous amount of opportunities to improve business. An Internet presence is comprised of many aspects, including but not limited to: design, development, social media, reviews, content. Everything must coexist in harmony and be powerful, consistent, and high quality in order to achieve the results you desire.

Besides the use of your own business website, social media has become a tremendous business tool, no matter what the industry. Each company requires unique marketing strategies depending on what they consider to be a “conversion”, what their target demographic is, and what they ultimately offer.  This leads to the need for outside marketers and company owners working hand-in-hand in order to truly understand the short and long term goals of the business.

Tapering off from social media in general, I would like to specifically review a business success story from the use of LinkedIn. “Escape the room games” is a new industry rapidly spreading throughout the world. They are great activities for friends, families, and workgroups, because it forces you to work together in order to solve a single problem at hand. Escape Entertainment – NYC uses LinkedIn to reach out to both company owners, HR representatives, and event planners so that they are able to spread the word about the experience they provide for their customers, specifically corporate clients. The quality and size of their facility and the expertise of their team-building experts, has successfully allowed them to use LinkedIn to spread awareness to decision makers, as well as simply gain notoriety across the business community.

(A note from Marc: Thanks very much, David, for contributing this success story. This is only one example of specialized use of LinkedIn. To the rest of you, do you have one you want to share in a guest blog piece?)

david rein

More information on David Rein, Strategic Digital Marketing Consultant, Entrepreneur and owner of Rein Group LLC, can be found at

His email address is and his website is

Today's LinkedIn Nugget

Practice safe LinkedIn

embarassOK I goofed up yesterday and paid for it.

I tried to update my iPad to the new iOS version on WiFi and in the middle of the process, the connection to the iPad went out. Black screen.Cartoon of me at the left.

But…1.5 hours later with a really very helpful Apple tech support guy in NC, I was back up and running. Whew.

Which got me thinking on a tangent: what if I lost access to my LinkedIn profile? How can I keep a version handy just in case?

Well, you can request that LinkedIn send you an archive of your entire profile. It’s easy and fast.

Here are the steps:

Mouse over your profile photo at the top right corner of  any LinkedIn page and click  Privacy & Settings.


(You will have to input your password to continue as a precaution that it’s really you.)

On the next screen you will see,

requestarchivefind the the horizontal “Account” at the bottom and click “Request an archive of your data.”


In a few minutes I received this email:


The rest comes within 24 hours. In my case, 9 hours.

All of it, in 2 parts, can be downloaded.

Here’s a description of the data you will get

Save it on the cloud and/or your hard drive.

Practice safe LinkedIn.


Today's LinkedIn Nugget

Eureka! moments on #LinkedIn

eurekaI do love when a new client sees the reason I urge her to tell us why she does what she does, rather than what she does/did or who she is/was


when a client’s lightbulb goes off and he sees the impact LinkedIn can have, in a story or anecdote of a success brought about by LinkedIn.

It’s one of those magical moments.

Which is all a big wind-up to letting you know that colleague David Rein of the Rein Group LLC has a cool LinkedIn success story and will be guest-blogging here on Friday. It will inspire you and give insight into what can be done on LinkedIn with some ingenuity and a touch of right place-right time.

My (until now) favorite story of LinkedIn success appeared in this blog 2 years ago so I unearthed it and will repeat it below for you to enjoy:

LinkedIn client Susan Glusica hired me in 2011 to help her express the WHY HER, to the extent her compliance people would let her. It’s not easy using social media in the financial services industry!

Earlier this year she emailed to say she received Guardian’s 2014 Social Media Success Story Award for obtaining a large new client via LinkedIn. She learned some tips and techniques from me and she went on a roll.

Congratulations to Susan and many thanks for writing the following article:

How I Leveraged an Expert to Attract and Serve a Client and Win a Company Award

By Susan D. Glusica

I’m tickled pink to be Guardian’s 2014 Social Media Success Story Award winner!  And I owe it all to hiring someone in one of the networking organizations I am a member of, Marc Halpert, in addition to being a natural networker.  Here are some things I learned and effectively applied about networking with LinkedIn from him:

1. As an experienced professional, I consistently seek to leverage other skills personally and professionally to optimize results for my clients and me.  When I hired Marc, it was really out of curiosity to see what he could teach someone already using LinkedIn regularly and to good effect.  I was amazed at what I learned and applied it all, which has increased my ROI (Return on Investment) for the time I spend weekly in LinkedIn, which on average is about 15-30 minutes total.

2. Marc said:  Don’t accept invites to connect willy nilly; only if you have met them before/know them.  Instead, say something like “I only connect with people I know, so let’s meet over coffee/tea (or for long distance connections, by phone) first, and then I’d be happy to connect with you on LinkedIn.”  This is what led to my obtaining the award-winning client through social media.

3. Don’t send LinkedIn’s canned “Since you are a person I trust, I’d like to connect with you.” message when inviting people to connect with you.  Rather, seek to create unique messages tailored to points of commonality you both share.

4. Opine weekly.  This also contributed to my social media-derived client, since the at-first-prospect liked one of my updates (with lifestyle information), and then checked out my profile.  He sent me a connect request, having seen the breadth of my network (600+ at the time).  See #2 above for how I handled to get a face-to-face initial meeting with him.  He’s now a client.

5. Join groups of interest and share updates/comments generously with them to get more visibility in the LinkedIn professional community.  This adds to your credibility as an experienced professional in your industry/field of knowledge.

6. Keep your picture current.  At least annually, I update my pic which helps people I don’t yet know find me when we are first getting together.

7. Play by the rules.  Even if I wasn’t required to do so, I maintain a “it’s better to give than receive” and “what goes around comes around” philosophy, which is why Marc and I belong to Gotham City Networking, whose maxims are the above quotes, and only engage in positive networking. It’s inherent in my business practice, and is simply good business practice to help those I’m connected to.

At that time Susan Glusica was Financial Representative, The Guardian Life Insurance Company of America (Guardian), New York, NY. Wealth Advisory Group LLC is not an affiliate or subsidiary of Guardian.

Do you have any LinkedIn successes you would like to share with us on this blog?

Today's LinkedIn Nugget

#LinkedIn for entrepreneurs

wrapupEntrepreneurs live by few rules. They are probably entrepreneurs because rules constrain their creativity. Or they left corporate America in search of their own unlimited destiny, no glass ceiling to splat into or bureaucracy to wade through.

LinkedIn is a blank slate for the creative sort. There are sections to complete, but the real challenge it to make it state your entrepreneurial spirit well enough to get the point across.

I have the pleasure of speaking at a SCORE NYC marketing conference this week. The title of my session is Deep Dive Into LinkedIn: Success Tips and Techniques for Fellow Entrepreneurs (as deeply as one can dive in 1 hour!)

My final slide contains the above take-away points.

There is always a lot of diversity in a group as to LinkedIn fluency. The creative entrepreneur will maneuver among these ideas and resonate. And still manage to bend a few rules.

The fun for me is seeing how they accomplish that.


Today's LinkedIn Nugget

Group of snippets or cohesive whole–how do you come across on #LinkedIn?

panellingWhen I entered the men’s restroom at a new high-end restaurant the other evening, I saw this decorating the walls. Not the floor; the walls.

I am certain a brilliant designer thought this was a good use of various scraps of the elegant wood used elsewhere in the restaurant.

But my immediate reaction was, and it still is, this is really odd and not in keeping with the theme of the place. Looks like an afterthought, like they ran out of money, creativity, and time so they tacked this up.

Personal taste? Yes, but it’s my orientation. And likely that of many others. Just odd.

Metaphorically, look at your LinkedIn profile. Many of us are hired for a job/assignment by virtue of our ability to see the larger picture to completion as well as to keep an eye on the details. One or more slips could cause an incorrect impression and jeopardize a part of, or the whole, project.

Your job always on your LinkedIn profile: the first, immediate impression to a casual reader is to self-portray a cohesive, organized and detail-checked portrait.

  • Not a paste job of different formats, different verb tenses.
  • Not odd bullet points arranged illogically (from the reader’s POV, not necessarily yours!).
  • Not a copy of your old resume. Ever.
  • Not a place where the reader has to construct all the parts of your profile mentally to be convinced that despite a difficult-to-comprehend profile, you are the ONE to hire.

Honestly, no one spends that amount of time having to noodle out your persona. They move on. You lost.

Make the casual, attention-deprived reader of your profile “get” you immediately as a cohesive whole, matching details together, not a hodgepodge of scraps and snippets.

Make that impression smooth, with the grain, and lustrous.