Today's LinkedIn Nugget

Do better than “like” on #LinkedIn

likeThere’s a guy in India who “likes” everything I Post.

Perhaps he is sincere about it; but I can never tell why he takes the time and effort to do so. And he doesn’t do anything but click “like.”

Perhaps he is too busy to drop me a note telling me what he liked in the Post.

Perhaps this is as much as he cares to do.

The simple task of clicking is not very expressive. Nor helpful. A “like” is lame.

I admit to “liking” some limited items on LinkedIn, but there is a reason when I type a quick comment such as “Hearty congrats” or “What a milestone” or “All best wishes” instead. A brief comment that converts to an electronic high five makes a much stronger connection.

Best of all, an expressive note with warm wishes and hopes that we will see each other again soon is FAR better than a “like” or a one phrase pat on the back. These come from the good folks who take the time to comment and/or share their own thoughts from my material (blog, shared updates, events I publicize, articles I pass along) with their connections.

They get it. They add to the personal learning network we all have with each other.

It’s social media after all. They are sharing the “love.”

Do better than “like.”

 

Today's LinkedIn Nugget

Right track, wrong train

traincheduleYesterday on my way to NYC, the early train I wanted to take was switched at the last minute to the track on the opposite side of the station. Hundreds of wet footsteps and lots of grumbling at 633 am.

Odd, I thought, since like car traffic, there are definite rules about which way the train goes, on which side of the track. So I asked a fellow rider if this is unusual, and she told me this happens frequently.

I blurted out. “right track, wrong train” which in fact was backwards, and she corrected me with a chuckle. But with that saying excavated from my memory, as only one adage I learned from Coach Carter in high school Algebra class, it came up and out involuntarily that way.

When asking us to help him solve equations on the black slate chalkboard (I am carbon-dating myself!), as we we got closer to the answer, but not quite correct, Coach Carter would encourage us by saying,”Right track, wrong train.”

Later that day, working with a returning coaching client needing a LinkedIn profile tuneup, he produced a carefully pre-written narrative that he thought could be a draft of his renovated profile and brought it to the session, even without my asking. Motivated and insightful, his self-assessment work was very useful to build upon. He was pretty close to what I wanted him to express, yet not quite there, so I worked with him to get him on the right track, right train.

The LinkedIn connection? you ask: Be sure your profile places your reader comfortably and safely in a seat on the right train, on the right track in your narrative of “why you do what you do, ” as themes come together to convey your unique message.

As is the case with many profiles I see, wrong track, wrong train, the reader reduces his or her attention and thus lowers comprehension, or worse, he/she moves on to the evil competitor.

Don’t look like the north side of a south-bound mule (another memorable quote from Coach Carter)!

 

 

 

Today's LinkedIn Nugget

Trust, earned, via #LinkedIn

trustSocial media, and LinkedIn, in particular, are predicated on trusting the connections we make, somewhat blindly sometimes, yes, but when we need to perform the right due diligence as the case dictates, we can easily start with LinkedIn.

Two examples of using LinkedIn to establish professional trust recently coursed through my professional life. Both are blog worthy (!)

 

In one case:

  • a client from 4 years ago, re-approached me to help her tune up her profile. A compliment, indeed.
  • icing on the proverbial cake: her spouse needs me for the proper LinkedIn profile he needs in his upcoming career change and
  • I will coach her college-age son as he embarks on his career.

I am pleased to be trusted as her family LinkedIn practitioner. I guess I earned my way. Pressure is on to provide the level of expertise they all expect. I am confident. They will get the usual 110% of me.

In the other case:

  • Interpersonal networking pays off, when I met a woman who was a guest of a respected colleague at a holiday party, and in the very deep conversation while there, wants to work with me in something pretty big and exciting (believe me, if I felt it appropriate to reveal it I would, and I hope to do so soon!). Ego aside, this could be huge. Or it could be a monumental flop if not handled right. {I will admit that while I was on my way to the bathroom at the party I made a few clicks on my iPhone and reviewed her LinkedIn profile quickly to further ascertain if I should continue to invest the time with her}

Trust is earned and can be quickly lost with a small misstep.

We work so hard to be professionals in all we do, and despite errors or human emotion, we buy with our eyes (your profile), hearts (best to say why you do what you do) and minds (all senses on overload).

More later as the second example progresses.

Today's LinkedIn Nugget

Coloring within the lines on #LinkedIn; outside too!

 

LI_coloring_beforeafter

Coloring is all the rage. It’s been proven to stimulate the senses and reduce stress by focusing the brain on just one activity.Then the brain cannot stress out on the rest of our world’s troubles.

Simple. Brilliant. If used well.

Ah, there’s the rub…

I used to be a good colorer in grade school. Our local library recently held a Saturday morning coloring session and I found I still do it pretty well, on paper, and electronically, as my clients seem to hire me to help them color in between the lines they sketched.

That got me thinking (Oh no, you say to yourself, a LinkedIn parable…).

So I don’t disappoint you, the point I want to make is: a resumey-LinkedIn profile looks like a coloring book with only its lines drawn and nothing else.The reader gets just enough to make the mental image and connections.

But when colored in, filling in the details, you highlight with the richness of {I} {power verb} {why I do what I do} in, AHHHH, now you’re a person worth looking at further. And the reader thinking about you more, as the brain is prodded. For mental opportunities to fire up, you have to trigger the spark in the casual attention-challenged reader.

So, coloring in between the profile lines will make you richer looking, so add your personal tints, hues and tones.

And, coloring outside the narrative lines can be refreshing to the reader too.

  • You can be funny (see cautions on this topic in my earlier blog post this week),
  • You can talk about hobbies and leisure activities that round out your life,
  • You can link to a personal website you maintain for non-business activities, or about other business(es),
  • You can express opinions via LinkedIn Posts with your original thought leadership,
  • You can add colorful logos to your Experience jobs, and graphics, videos, podcasts, etc.to your Summary or Experience sections.

Just be professional in all cases.

Make us want to look at something visually interesting, want to read it, AND cause us to THINK about you vs. the competitor.

Today's LinkedIn Nugget

Leap Day

29thHappy Leap Day morning.

February 29th. A once-in-every-4-years-event.

As reported yesterday in the New York Times, I know know why it was added (quoted below).

And that it can be taken away.

Back Story

Feb. 29 appears on the calendar this month, as this is a leap year. That got us wondering: How did we end up with this calendar and its periodic recalibrations?

While China and other countries recently celebrated Lunar New Year, and Iran is preparing for Nowruz on the first day of spring, most of the Western world abides by the Gregorian calendar.

Pope Gregory XIII issued a papal bull, or proclamation, outlining the new calendar on this day in 1582. It refined the Julian calendar that was in use at the time by synchronizing it more precisely with the Earth’s movement around the sun.

While the Gregorian calendar took the pope’s name, its adoption was heavily influenced by Christopher Clavius, a German priest and astronomer, and Aloysius Lilius, an Italian doctor.

Like the Julian calendar, it ensured that every year divisible by four would be a leap year. But it added an exception: Years ending in two zeros would be a leap year only if divisible by 400.

This more sparing use of leap years lets the calendar resolve a discrepancy with the solar year in the Julian calendar. (That explains why Eastern Orthodox churches, which still observe the Julian calendar, celebrate Christmas in early January.)

Britain, along with its American colonies, adopted the Gregorian calendar in 1752. Russia waited until 1918.

Even with the elaborate system of leap years, the calendar will still require another tweak. A day will need to be dropped in about 3,000 years.

Now you know…and that we will lose a day in a few thousand years.

Today, IMHO is a “found” day.

I have left it unscheduled so I can write more chapters of my book.

My wish to you: make today great-er. Be amazing-er.

Today's LinkedIn Nugget

Humor on #LinkedIn: caveat comedian

funny If being funny is your business service, please be funny.

If that’s not your industry, and it’s probably not, use humor cautiously.

Comedians know well the sound of chirping crickets when material flops. The same goes in business humor.

I have an attorney client who is quite funny. He carefully uses one small witticism in his LinkedIn profile. He knows when someone comments on his embedded joke, the reader was paying attention.

I borrowed his example and have a small joke in the Interests section of my profile. It’s a good place to add a bit of the real non-business “you.”

Have fun. Be funny sparingly.

 

Today's LinkedIn Nugget

Helping hands on #LinkedIn

signoffAnother back to basics posting.

Lucky us. There is a small army of helpers on LinkedIn to solve all sorts of technical issues and provide “how to” guidance.

You just need to use it.

Not that I worry about it putting me out of business. And I always encourage you to email and ask me how to do this or that.

But if you can’t get a hold of me right then and need immediate relief, point your mouse to the top right corner and hover over your small photo and in the resulting dropdown menu, choose Help Center at the bottom.

From there, it’s up to you to find what you are seeking using keyword for your query. It’s there, you just need to experiment with the right terms and Help Center returns 5 or so possible options to choose from.

The instructions are quite robust and constantly checked for accuracy.

And if they answers don’t give you what you want, you can actually correspond with a LinkedIn human. Q&A will provide dialog within 24-36 hours in moist cases, I have found.

Help is one click away.

Today's LinkedIn Nugget

Don’t be horrified about this on #LinkedIn

confused2A question from a colleague, with whom LinkedIn has provided us re-connection after a long period of time and enabled us to share thoughts, and help each other as part of the overall personal learning network we all have with each other:

I was wondering if you could shed light on something that happened to a friend of mine who is in sales. In a staff meeting, the speaker announced that my friend’s LinkedIn page looked like she was actively looking for a job.
They also are recommending changes to everyone page to add words that benefit the organization. Is this unusual or are companies taking ownership or voicing their preferences over individual profiles?
I was a bit horrified.

Dear A Bit Horrified:
Don’t be. This is always a tough question and very much depends on the organization’s culture.

I believe that each person needs to express him or herself in terms of “why I do what I do” on LinkedIn, especially in the Experience section that pertains to the organization they are working for at the time, but use the right wording so the reader believes the person is not only an individual but strengthening their organization at the same time. Links in the chain concept…

This can be done with a few pre-selected SEO keywords, phrases or sentence(s) that reflects in the individual’s own voice why they do what they do for the organization at the time.
Some companies and nonprofits I have worked with provide material and key words for their employees in a library, on a shared drive, on on their intranet, to choose from. That helps keep the message tighter.

It’s not unusual, is part of the company’s social media management and only makes the individual look better to the reader, even if he/she is {secretly} seeking a job. Hope that helps.

Keep those cards and letters coming in, folks.