Reluctant author, no more

Publish or perish, in entrepreneurship it is the same as in academia.

Give others your unique POV and let it shine. It’s your differentiator, your value prop, your competitive edge: all in a cacophonous world, so ring in clearly and frequently!

Yesterday after a long time out of touch, I spoke to a colleague and in updating each other, he advised me he had published in a major business-oriented e-zine as well as was interviewed twice on cable news websites.

How did I miss this? I asked.

He had not told me, or anyone, about it, on LinkedIn, or on any other social media.

You have to tell us, I urged.

Getting published on major news sources these days is a coup. But don’t stop there, once it’s been published, online or on paper, let the social media world know:

1. Post it on LinkedIn in your updates on the day of publication and
2. later memorialize it in the Publications section of your LinkedIn personal profile, and
3. add it to your company profile as well to update your followers as well, and
4. if appropriate, share the link and a brief comment on your Group pages. 

But tell us, I advised: share good news so we can root you on. Because we want to help, and we reciprocate the publicity. 

Yes, that’s why it’s called social media…