Words are like fallen leaves-at some point they all turn dreary as they wither, unstirred with time.

What makes your words retain their freshness and ability to stand out? 3 ideas for you:

First, accept the truth that you need to refresh the brand, and retell the story, of you. A lot. Who can do that better than you?

And subliminally, if you can’t do that by yourself, get a hold of me!

Second, take a hard look at your profile. Can it be tweaked? I know you can do better. I did. I just made a few changes to my profile and it’s a better, more concise product now.

Third, update your connections and share quality relevant material, either written by someone else and curated by you, or create original material and share in long-form Posts. Gain a new global following of your thought leadership.

{While we are on Posts, and I do digress, but for a reason: as was recently announced, of the 400+ million people subscribing to LinkedIn, over 1 million write Posts. So stand out from the other 399 million and tell us what is important and on your mind, worthy of your commentary that can benefit us all. Tell it well and you stand out from the 1 million. Be counted. Publish or wither.}

Ah, it’s tredleafhe color and tone of your words in your LinkedIn profile and your continual updates that makes you brand yourself well.

Use spice in your verbs. Write as if you are speaking directly to the reader.

Ask others for anecdotes in their recommendations to demonstrate how you do what you say you do.

Step apart from the competition.

Be unique with your brand and your expression: have a point of view on your topic of expertise.

Write.

Tweak.

Shine.


Marc W. Halpert

LinkedIn coach and evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!

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