Today's LinkedIn Nugget

A ghoulish thought

It’s that time of the year again.

Let your goofy out; it’s ok to play dress up.

Kids OD on high fructose corn sweetener.

Parents rummage through their kids’ candy-c’mon you do it, I know!

Don’t forget to savor the weakening sunlight. This weekend we artificially manipulate time, change our clocks and spend more hours shivering in the dark. Isn’t that ridiculous?

pumpkins1So let’s squash the seriousness for a bit,

get to the core of your gruesomeness,

spread the seeds of your silliness,

grin toothlessly and glow in the dark.  

OK, you can be your regular scary self too. I know I am.

 

 

Today's LinkedIn Nugget

You just cannot beat a face-to-face meeting

Name your method of communication. Use it appropriately for the reason intended. How to best use time to re-acquaint and update?

  • Phone? No face time. Never rings. Or it’s a robocall.
  • Email? Misread and it can belie the true intent.
  • Text? Too short and fast to make any impact.
  • Google Hangout is just not the same unless you are hundreds of miles away.

What to do?

Arrange a face to face meeting. That’s just what we did the other day.

coffemeetingShe and I are LinkedIn connections, of course! Facebook friends too. We had emailed with referrals and notes on and off for a couple of years. We even ran into each other at a concert by chance.

But we hadn’t seen each other (eyes to eyes) or spent quality time for a long time and much had transpired in our personal and business lives since.

She was back in town and we made the meet up commitment.

I secured a corner seating area in a quiet, convenient location. She was happy to meet me there, on time as I expected, and we proceeded to catch up.

A very warm conversation. Swapping stories and successes. Discussing near-misses too. Not two gladiators one-upping. Just peers sharing news, ideas and aspirations. Looking out for more ways to enrich the relationship…

Take time to meet. You can’t beat it!

Today's LinkedIn Nugget

Attention is a currency too

Following on yesterday’s blog piece

warning-838655_1280Anything with value that is scarce and needs to be earned to create value can be thought of as a currency.

Money of course. LinkedIn as a means of communicating value on business is a currency. Spending and saving both wisely makes economic sense.

But have you also considered attention as a form of currency? Attention to your services, products, cause, mission, values, and perhaps most importantly, the brand of you.

You want others to engage with you and your brand. I know, overused words, “engage” and “brand.”

But we all crave them nonetheless.

Once you have the reader’s attention, how do you keep it again and again? Help is around the bend…

LinkedIn just published an infographic e-book called “Attention is a Currency” that I recommend to you.

attentiuonisacurrencyI cannot properly summarize it and instead will give you the link to download it for your own use.

Why? Because I want you to engage with my brand as someone you can rely on to offer high quality LinkedIn training and materials to help you improve your brand.

Thank you for your attention.

 

Today's LinkedIn Nugget

The currency of business, #LinkedIn is

yodaYoda talk.

Wise and pithy.

Got your attention, huh?

Marketing is about capturing the attention and imagination of the reader with memorable and measurable results. My definition, it is.

Twist that definition to social media marketing and the attention span shortens considerably. Like speeding down a superhighway, the billboard of social media marketing must be quickly recognizable and clear, terse and perhaps witty, make an impact.

Twist again to LinkedIn marketing and that definition is now aimed at a high net worth, better educated, demanding globally focused business professional whose media bombardment all day long means you must be a bit better and smarter than the average competitor. Above average doesn’t cut it anymore. Amazing is good. Amazing-er is far better.

Now re-read your entire LinkedIn profile: both your personal and company profile pages, and ask yourself if these comments I just offered make you immensely proud of your image, or as I was once told by an attendee at one of my talks, “I went home and was properly horrified by my profile.”

Either, way, continuing to tweak toward the goal of near-perfection will make you a better marketer. Contribute to the present-day currency of business. But start with yourself because no one can market you as well as you can.

Look for another blog post tomorrow about the currency of business using LinkedIn.

 

Today's LinkedIn Nugget

On snarks, meetings, and budding #LinkedIn connections

buildingAs you know, I blog every business day on LinkedIn tidbits in some form or another that come up in my everyday life, with the aim of benefiting my readers.

I get “attaboy” comments on a blog piece, happily printed in the blog. Once in a while I get a comment that I prefer not to print in the blog.

One such seemingly snarky comment came today (the adjective came to my mind and oddly, the writer of the commentary used that term too) . The snark left his phone number and the context of through whom we were e-introduced.

I called the common connection we share to get a bit of the background on this person: how and when and why we were supposed to connect 6 months ago (long-lost in my memory).

I made the daringly ominous phone call to the snark to see if, then how and where, we should meet before we connect on LinkedIn.

I explained my policy of meeting and getting to know all to-be-connections before making the LinkedIn invitation. If I can’t meet you, I explained, we speak in-depth or email as such so I can determine if it is meant to be. The ex-snark (he was softening his stance as we spoke) agreed that was a good policy.

As we spoke (his LinkedIn profile open on my screen for speaking points to keep the conversation vibrant), I noticed how many great connections we share, including my ace video guy, and only 47 others, so a meeting has been scheduled for a “get to know you and then let’s connect on LinkedIn” session.

More later as this develops as I think it’s going to be very worthwhile for both of us.

 

Today's LinkedIn Nugget

Think about the initial #LinkedIn impression you make

communicatewellYou attended a networking event and came back with handwritten notes on the back of a few business cards of people you have connected with in a serious way.

What do you do next?

Well, readers of LinkedIn Nuggets, you probably guessed, you ask them to connect with you on LinkedIn!

But it’s not just sending a boilerplate, dull LinkedIn request to connect. That gives them no context in which they met you (and they could forget exactly who you are and what you discussed.) In fact if you ask the boring way, your (now second) impression is tarnished. IMHO.

Rather, you should take the opportunity to advise where and when you met and how you can help them. Perhaps to meet with them.

Case in point, the most recent connection request I just sent:

Hi (her name). We met at last Wednesday’s networking breakfast in Greenwich.

I would like to explore the idea you had for me to come teach LinkedIn to your colleagues. Can we get together for a call early next week? What day and time work for you?

In the meantime, please join my amazing group of professional connections on LinkedIn.

Looking forward to speaking with you next month.

-Marc

I am no social scientist. But I do know from experience that the faster the target person answers my request to connect on LinkedIn, the more likely I am to do business with that person.

In fact, she accepted my connection request in no time and we already have a date on the schedule to talk.

Efficient use of the connection request is so easy. Use it wisely.

Today's LinkedIn Nugget

Dis-traction (not a typo)

confused1What’s on your mind? What thoughts and imperatives run through, front to back, during any single day? The needs and wants, the nice-to-haves, the long shots. Entrepreneurs are always hustling if not cogitating about their business.

I was dis-tracted yesterday, very.

I also had a few dozen things on my mind. Not an excuse; reality.Off track, full of sensory inputs and lacking the proper output.

Setting the scenario: We shot 2 videos on Sixth Avenue in the West Village of NYC and I had an assignment: speaking to the intended audiences, spit out 2 short videos on my LinkedIn 1 to 1 coaching and on my LinkedIn group training services.

My very capable videographer set up the right urban scene behind me, worked out the technical requirements, coached me on some of the finer points based on my envisioned messages, and let me go to it.

Uh, not so fast.

We needed to weave between changes in traffic lights to control the noise level of passing traffic, incessant sirens, up-shifting trucks and bus brake squeals, 2 spaced out zombies who saw it as their 15 seconds of fame, those with noses in smartphones who walked right in front of the camera field as I was being recorded, etc.

Yes, it IS New York,  I know. But c’mon, what better backdrop?

My head knew what it wanted me to say, but my senses got in the way. Dis-traction all around me. I eventually divined my desired messages, in segments for each message that he could edit together.

Later that afternoon as the sun was descending, we were finally done. I was fading too: I was spent. Snoozed on the train home. Awoke with an unneeded startle, concerned I overslept my station (not).

My videographer? Well, he was instrumental in propping and prepping me. He persevered like a true pro despite the delays, disconnects, diversions, and derelicts. And my trying too hard to complete the mission. He was “there” for me.

Reader, a day in the life. Dis-tractions galore. Here’s the LinkedIn co-nnection: work with someone who can tie the parts together and both of you can stay intrepid in your message.

Shameful advertisement time:

Do so (with me as your LinkedIn nexus since I work better with humans than with cameras!) and pour the energy into your LinkedIn profile to show yourself in the very best ways you can. Pick a low dis-traction place, stay the course. Create segmented messages. No matter what and how long.

Today's LinkedIn Nugget

Are you barking up the wrong tree on #LinkedIn?

IMG_1348I get the lament all the time: “I don’t get any leads from LinkedIn so I stopped using it.”

A pity. Most people just don’t know how to use it well.  And why do you think the world is coming to knock on your door?!?

Alas, they are seriously shortchanging themselves from their search-ability by business prospects on LinkedIn.

The lesson to be learned here: You must (!) think carefully of the keywords a searcher would use to find you.

These (similar to Google) keywords are the golden terms so you appear in a search. And better, so that you appear towards the top of the search short list.

There are 3 main places that you must knit in keywords to make yourself not only read-ably interesting to LinkedIn humans, but search-ably notable to the LinkedIn electronic search engine of 380+ million records that LinkedIn is:

1) Your LinkedIn Headline

2) Your Summary

3) Your Work Experience

4) Yes I know I said 3, but I think you really need to spend serious thought and time on your Skills section too to improve your search-ability.

OK there you have it, just the start to thinking differently to gain the keys to the kingdom.

Please reevaluate your search terms, like you did on your website, but this time, implement these keywords to improve your business prospects on LinkedIn.

Today's LinkedIn Nugget

Addressing the audience on #LinkedIn

idea1I saw The book of Mormon last night. Rude, crude and socially unacceptable, But I loved it.

I took the program home to read the actors’ credits. When you make the national roadshow cast and previously have been on Broadway and regional top name theaters, you can, and should, strut your stuff. I get that.

But when 1/3 of the one actor’s credit reads:

“Love and many thanks to mom, dad, family, friends, the creative team, my teachers and my mentors”

or when more than a half of another cast member’s credit lists:

“Thanks to Mom, Pops, Moen, Phileo, Birdwell, Dr. Bill, Jan, my OCU family, C&C, Leading Artists, Carrie, Kate and my entire BOM creative team,”

I wonder: who are they addressing: themselves or the reader?

Not me, the reader.

I am all for thanking the right people who help you in your journey. We all need to do that more often.

But please pick the right venue to do so, the right place they will be recognized, and most importantly, address the audience, mindful of who your readers are. Don’t waste their attention span or time. It’s too short…

Nice for Dr. Bill to see his name in print, really? but in a national playbill of cast credits? Does the actor think those of us reading this will say to ourselves, “Wow, I better get a hold of that Dr. Bill!”

So it is with your LinkedIn profile.

Identify the people who may be interested in how you portray your past, present and future, your “why” and “‘how” you do what you do as they will search you out, and if you are crafting a great profile, they will read yours.

But speak to them. No one likes, or reads, a dull story. Tell yours to the audience with the color and character that they will get when they get to know you. Speak, and speak well, and pointedly.

To the reader.

Not to Dr. Bill and Mom and Pops.

Today's LinkedIn Nugget

Did ya know: how to use a PDF in a #LinkedIn profile update

Real life story: a savvy LinkedIn user called saying he needed to know how to incorporate a PDF into a piece he wanted to show his connections on LinkedIn.

His dilemma: it’s not really an update (like the URL of an article), it’s not really a photo and it’s certainly not a Post.

What to do? he asked me.

Well, reasoning this out loud with him: I believe a PDF is closer to a photo than anything else you can choose from so I advised him to look at his LinkedIn Home Page and to upload it as a photo (second selection).share3

 

The PDF is on his hard drive and he can easily upload it.

And that’s what he did.

His update with the PDF looks fine:PDFshare

 

 

 

Another mystery solved and a lesson for us all to use for another time.

Do you have a “how the heck do you do {that} on LinkedIn” question?