Sometimes ads hit me right between the eyes.

ThisLI_target ad one did.

I was reading the New York Times online and saw Cleveland Clinic target advertising its medical expertise and thought leadership nationally (and globally!) to business-oriented readers of that newspaper.

Most interesting.

What’s also remark-able to me is that a renowned medical institution thinks that LinkedIn provides the proper voice to its targeted audience.

In a click on the ad, you can follow Dr. Cosgrove, President and CEO of Cleveland Clinic via his LinkedIn Influencer status and profile, which I must say is good.

I do have a few suggestions for him to beef it up….

Medical community, you operate businesses too.

No matter your industry, use LinkedIn to brand yourself in a competitive world. Why (and how) do you do what you do?