Today's LinkedIn Nugget

Collecting vs. curating in #LinkedIn Publications

rake leavesIt’s one thing to amass “stuff,” without any order or clarity. Anyone can. I covered that in my recent Post admonishing all the articles that start with  “Top 10 ways to…”, especially since nearly every easy way to do something has likely been very well covered in the past.

It’s far more beneficial to provide value for others to read and appreciate. 10 (in the above example ) is too many; try 2 or 3 insightful yet newfangled ideas. Be sure they are uniquely yours and widely useful to others.

Perhaps the most noble act: to curate from others’ thoughts and build upon and/or originate what you consider to be the best of the best for others to benefit.

Consider the body of written work you show in your Publications section.

First, you may/should write and distribute your own material. Then weed through it carefully. You do not want to show everything you ever wrote.

Some may have been sent to discrete audiences so that subset is not worth sharing with everyone. Out of context and perhaps sensitive, so let’s leave that out. Pun intended.

Some is appropriate only within a certain time context and would be out-of-place if read in a vacuum. Writing samples are important. If the one you chose can demonstrate an ability to convey complex ideas in a concise way, you can effectively show it on LinkedIn with a proper foreword to the reader about why you chose this and the backdrop.

Curating great material is always an expedient way to be recognized as a consistent contributor and thought leader. What goes around comes around, as I see it.

This means going beyond attaching an article you wrote in a Post or a shared update; rather, tell us why you wrote the article.  Go beyond appending hashtags to make it pop in Twitter. Use targeted language and insightful commentary.

Tell us why your article is meaningful and/or worthwhile reading. Ask for opinions and end the update with “do you agree? not? why?”

Create an environment for mutual benefit. Radical thought?

Leave a Reply