Everyone has a self-perception. But it is not always accurate. Or may be stuck in a time warp. Or not always well-presented.

“Does my voice really sound like that on a recording?” “That photo doesn’t really look like me!” “If that’s what you understood, I must not have been clear.”

I say: re-read your personal LinkedIn profiles from the POV of your reader. Now, out loud.

huddleSame for your company profile on LinkedIn. Can you say the same things better in words or graphically? More concisely? More professionally? Using video that leaves a more memorable impression?

With the same practicality / beauty / creativity / humor / wit  that you / your products / services / company are  valued / known / awarded / striving for?

This masterpiece on LinkedIn is your brand. If you have unique products or services, the same creativity must be reflected in the prose of how you self-identify on LinkedIn.

This is what I was explaining to a CEO of an up-and-coming European company yesterday.

He does not have a great LinkedIn profile. His company, and everyone in the firm, need to better express the differentiators: the image of the firm, the competitive benefits of his products, and most importantly, of his staff, individually, but unified as a collection of individuals who make his company cohesive and cutting-edge.

To which he said, “I want to be the dumbest person in the firm surrounded by smart people.” (I believe I am quoting him correctly….).

Smart man leading a smarter firm.

Knows he is still morphing as a brand and needs to tell that story in a richer, more illustrative way too. Details cannot be missed. There can be no confusion in what is presented to the reader. On his profile, and his company’s, and that of everyone who works for him.

Now before it’s too late and an opportunity to impress is missed.