We all read a lot. We all like to share good material we come across.
But just copy-pasting to share an update to your connections doesn’t necessarily make the article interesting on its own.
Don’t rely on the author’s title and a small thumbnail picture to make your connections want to read it.
If you shared it, you thought something in the article was worthy of doing so:
- What stimulated you to share it?
- Why is this timely?
- Did you agree (or disagree) with one point the author made?
Summarize with your opinion and entice the reader to read the article. It takes a few seconds. Here’s a recent example.
Then you are not merely repeating the link.
You stand out. You contribute with a small comment to help others.
Then you become a thought leader.
Others might thank you for sharing.
Do something to be influential. Tell us what you think professionally.
