We all read a lot. We all like to share good material we come across.
But just copy-pasting to share an update to your connections doesn’t necessarily make the article interesting on its own.
Don’t rely on the author’s title and a small thumbnail picture to make your connections want to read it.
If you shared it, you thought something in the article was worthy of doing so:
- What stimulated you to share it?
- Why is this timely?
- Did you agree (or disagree) with one point the author made?
Summarize with your opinion and entice the reader to read the article. It takes a few seconds. Here’s a recent example.
Then you are not merely repeating the link.
You stand out. You contribute with a small comment to help others.
Then you become a thought leader.
Others might thank you for sharing.
Do something to be influential. Tell us what you think professionally.
Marc W. Halpert
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!