Cool out and get into a beach vacation mood. Ok, at least imagine!
Ahhhh (hear the waves crashing?)
Then resolve to learn something new this summer:
Do a better jobexpressing why you do what you do on LinkedIn.
My online course “Deep Dive into LinkedIn” travels with you. So please take me along (well, sort of).
You can watch and listen to my LinkedIn tips and techniques at any time, in any place, in any order, on a laptop or any mobile device (hey, it’s ok with me-have your favorite ice cold drink in one hand!)
Of course you deserve some chill time-why not spend the downtime investing in yourself?
The one thing you can count on with LinkedIn is change, quietly and dramatically. Sometimes they giveth and sometimes they taketh away.
The ability to download your connections’ email addresses to a CSV file was recently taken away and subbed with a request to the Help Desk to supply that to you, by request and they forwarded it to you within 72 hours. I am not sure why, but they did.
I have never heard such an electronic scream to “give it back” but LinkedIn apparently reversed itself and you can now fully control the timing of the download of connection data: immediate and on demand, no request for fulfillment.
Yes, they listen. Sometimes.
So here’s how you do it: Connections > Keep in Touch > click on the Settings gear icon > Export LinkedIn connections > choose the type of CSV or VCF file you want; you likely will want to select a Microsoft outlook (CSV) file.
Ok, LinkedIn, while you seem to be in the mood, I would like you to restore the group statistics function you recently eliminated. I liked that and found it highly useful to evaluate a group before I joined it. The level of detail was quite revealing.
Do you want to optimize your attention by business professionals ahead of one of your upcoming event? That’s a good use for sharing news of your next event via LinkedIn updates:
In week 4 ahead of the event, tell them a little bit what’s coming: what the title of the talk is, where, and to save the date. Add a registration URL. Ask them to pass it along to other interested parties.
In week 3, go into more detail about the take-aways they will get and advise if a limited number of spots remain open for this event. Again, ask them to share it. Perhaps you want to tie in quotes from a previous session you gave as a reference.
In week 2, talk about how you are putting finishing touches on your PowerPoint deck and your excitement is building to make the presentation. Talk about how many have already registered-“what about you?” Ask to share.
In week 1 ahead, a couple of times, give a variety of observations why this is going to be a bang-up session. Add the registration URL for the fence-sitters. Ask to share.
Once that week, give a glimpse of a few points that you will be talking about and say you look forward to seeing them there. Add a URL with online driving directions if that makes sense for the venue, and parking ideas too.
A day or two after the event, post photos of you in action, (better: a video) and thank everyone, especially the host.Be sure to send out a PDF version of the slides so you reinforce the perception that you are the efficient and caring presenter you truly are.
I had a very productive session yesterday with a nonprofit who needs to enter the 21st century with their online donations, as they put it. I hit it off nicely with the executive director and a former treasurer at the meeting.
As I always do, I thank them for their time and express how I enjoyed the meeting on a LinkedIn connection request, properly personalized.
Remember that they receive a copy of the connection request via email as well. Ping 2 times: once on LinkedIn and once on email.
I find (unscientifically) that the sooner they accept my connection request, the better my chance at closing the business. Perhaps it’s the sincere follow-up. Perhaps it’s capping off an impression I try to make as a true professional. Perhaps it’s just good manners.
Note: one just connected with me in a matter of minutes! Looking good….the other, unfortunately, is not to be found on LinkedIn.
And you my reader,do you follow up with a thank you and offer your connectivity to collaborate in the future?