Today's LinkedIn Nugget

Your career is on the line on your #LinkedIn profile

I am a great example of a career hopper. Banker, corporate finance, entrepreneur, coach and trainer. Who knows what’s next?

Read Reid Hoffman’s book “The Start-Up of You” for more on how this is totally acceptable today and what to do to show yourself in the best light. 

careerdiagramAs I prepare to give a three-part LinkedIn series to local under-employed and unemployed men and women, I’ll start with this graphic (from Mashable).

It really lays out what we all need to be conversant on: self-branding, interviewing, skills and street creds.

You must encapsulate all parts of this diagram: tell the the sum total of who you are, and express why you do what you do.

Does your LinkedIn profile tell your story?

Today's LinkedIn Nugget

Serendipity is not an option on #LinkedIn

As luck would have it, my brother-in-law just sat down next to me on the commuter train. He didn’t even notice it was me. Just an empty seat next to me. Pure chance.

So it is with LinkedIn. Once in a very long while, and for no real reason at all, someone notices you. You may never know why, in itself a missed opportunity. Don’t rely on these long and slim odds.  

Get out there and call visual and written attention to yourself on your LinkedIn profile and clearly articulate why you do what you do, to encourage more readers and collaborators. Appeal to them directly as a valuable connection. 

LinkedIn affords you many different opportunities to be found in a search, to share great material you come across, and to express your personal POV on any professional topic.

Use the tool well. Know how, or ask a LinkedIn expert for TLC.

Then you can look amazing-er, as I call it. 

No one woos a wallflower.