Thank you NASA for showing me what a black hole looks like. I always wondered…

To the CEO, since you run a business and probably have tasked  your employees with creating a social media, and especially a LinkedIn, presence, don’t let your own profile fall into a black hole. 

Everyone must look amazing and pull the company’s weight, one-by-one, as a whole, to express “why the company does what it does.” 

That includes you, CEO.