bloom1Spring cleaning is a process. Some enjoy the catharsis. Others groan and begrudge the need.

As you reassess your surroundings, refresh by clearing clutter.

Clarify your message on your LinkedIn personal profile in the same way. Start now, be methodical, and keep it tidy.

The goal: effective LinkedIn profiles stimulate the reader to contact you for business opportunities once he/she has a clear view of “why you do what you do.”

Here are the first 6 tips to put more “spring” in your LinkedIn personal profile. 

  1. Wait! Before you make any of my suggested changes, first uncheck the Activity Update box ( to keep your individual changes private. Now you don’t annoy all your connections with each and every amendment as you make them. Once your revised profile is complete, go back and check that Activity Update box, and from now on, feel free to update your profile accordingly, whenever you have a change to make.
  2. Do you need to update your Photo and Headline—remember, they follow you all over LinkedIn. Do you look professional yet approachable, and does that photo still look like you? Does the Headline succinctly describe who you really are, not blandly list your title and company name? In today’s world, you only have the headshot and a mere 120-character headline to make an immediate electronic impression.
  3. Check that your contact details make it easy to get in touch with you, in all communication media. Be sure that all links to your Twitter, Facebook,, email, blog and website work.
  4. Capture your own shortened LinkedIn URL. Show it on your website, resume, blog, email signature, slides, marketing materials, business cards, etc. to make you look more polished. Use it often so visitors to your profile can see the latest and greatest description of you and your work.
  5. Don’t refer to yourself anywhere in your entire profile as “{your first name}” or as “Mr. /Ms. {your last name}” since it looks like you copied and pasted your bio. I speak like a human, to the reader as if we are face-to-face. Do not make this an out-of-body experience. Be sure to also use a great publication called “185 Powerverbs” to make your profile more dynamic:
  6. Construct your Summary section as just that: a quickly digestible snapshot of you, expressed the way you speak. This is your short introductory elevator speech, spanning the reading time it takes to travel only a few floors on the elevator. Add pertinent short videos, podcasts, links, PDFs, or slide decks as additional material to reinforce what you said.

The remaining 7 tips will post tomorrow.