I have a bit of experience with LinkedIn Posts: 43 so far.
A colleague asked my opinion on one of his recent Posts. His was a good one. No, make that a really, really good one.
Just long. And involved.
So here is what I sent back to him:
I worry that since people have time/attention deficits (we all suffer from this), many readers will only skim it or not fully absorb what you are offering.
You may think about a serialization over 2-3 weeks of subsequent material.
I find that if you Post it, it takes 2-3 weeks for it to circulate and that would help gain you more concurrent readers.
Ask for comments in the body of the Post too.
Here’s a good link with suggestions from LinkedIn itself: https://help.linkedin.com/app/answers/detail/a_id/47537
So get your personal observations out and circulate them on LinkedIn Posts. Be professional and engaging.
Your audience? The world. Really.
Marc W. Halpert
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!