Today's LinkedIn Nugget

#LinkedIn and your university: job success-part 4 of 4

Last in a series this week on some new (and useful) LinkedIn features:

LI_univ_career_success

Now you may not be able to use this, but I bet you know someone who can.

LinkedIn analyzes undergraduate and graduate schools based on the field of study and the likelihood of getting a great job: https://www.linkedin.com/edu/rankings/us/graduate.

They say:  “We analyzed millions of alumni profiles to find out how universities around the world stack up across a variety of careers.”

Because they can.

Save lots of time and money. Get a great, useful degree.

Today's LinkedIn Nugget

Did ya know: new #Linkedin features-part 3 of 4

Another in a series this week on some new (and useful) LinkedIn features:

LinkedIn now limits how many people searches you can do. Yes, the power of the searchable database of over 364 million business professionals is no longer limitless.

From the LinkedIn Help Center, here is their rationale.

LI_subscribeIt’s a business you know. They want you to subscribe.

So do what I have done in the past.

Subscribe month-to-month, use it for intense search needs at that time and then unsubscribe.

This way, everyone is served.

Today's LinkedIn Nugget

Did ya know: new #Linkedin features-part 2 of 4

Another in a series this week on some new (and useful) LinkedIn features:

For those of us who Post long-form self-generated original material chronicling our observations that are useful to others and worthy of sharing, you can now get some insight into who is reading your Posts.

viewstatsPostFind it on one of your Posts in the blue button (I highlighted it in red for you), and I will let LinkedIn the usefulness of this new feature. Good stuff!

It is always useful to hone your comments for the best impact and benefit of others.

And remember, many people who you are NOT connected to on LinkedIn can read your Posts and follow you.

Increase your impact. Be a thought leader.

Today's LinkedIn Nugget

Guest blog: Virtual Connections, Authentic Connections: A #LinkedIn Story

guest blogMany thanks to Alissa Schwartz, MSW, PhD, Solid Fire Consulting, in NYC for her contribution to the blog today.

It’s a great portrayal of how you receive more reception with a great LinkedIn profile and meeting ahead of time in person is, IMHO, the best way to connect, then collaborate.

Telling your story in a compelling way takes a lot of work. It’s at the heart of personal branding. I’m going to tell you a story about the power of having a vivid LinkedIn profile.

When I was starting out as an independent consultant and building my network, I checked out the LinkedIn profiles of my connections’ connections. This was way before I had very many connections, so it wasn’t a very onerous task. I targeted a few key people and began to look at who they knew, zipping rather quickly through profiles, looking for interesting taglines. That’s when I came across this: Esther Matte, Collective Work Facilitator. Hmmm…. That sounds intriguing! Maybe she does work like me. What an imaginative way of billing it! I continued to read Esther’s profile, and I found her writing to be heartfelt, enlivening, and inspiring. I wanted to meet her!

And then I worried for a bit. How can I meet Esther? Well, there’s a number of ways you can do this on LinkedIn, including asking your primary contact to give you an introduction, but in this case I did not feel comfortable doing that, so I took a deep breath and did the electronic equivalent of what salespeople have been doing for eons:  I cold-called her. Or I guess I cold-messaged her.

“Hi Esther. I found your profile by looking at XXXX’s connections and was immediately attracted by your description ‘Collective Work Facilitator.’ I think we have some strong commonalities in our interest in facilitating vibrant communities.”

And then I waited. For not very long, as it turned out. Esther wrote back the next day: “Hi Alissa! Thanks for your message and interest. I would love to meet!” She told me about a workshop she would be giving on facilitating Open Space the next day. I attended that, and our collegial relationship was born. I first learned about Open Space from Esther, and when she moved back to her native Canada, I took over running the regularly occurring Open Space meetings of the Organization Development Network of New York.

None of this would have happened if a) Esther’s profile wasn’t vivid and inviting, and just as importantly b) Esther wasn’t (in her own words) “authentically interested in meeting people.” Esther continues: “If I had not responded to your mail, not taken the time to meet, the profile would not have been so useful, right?” Right!  A LinkedIn profile is only as good as the real, human connection that it catalyzes.

I am grateful for Esther’s warmth and curiosity in meeting me and the opportunities that unfolded for us as a result. Esther has refined her profile over time, of course, to continue to reflect what she does. You can find it here.

alissaschwartzheadshot

Principal of Solid Fire Consulting, Alissa Schwartz, PhD is passionate about helping organizations and individuals chart their course, tell their story, and build community. She crafts meetings and strategy sessions that are productive and exciting; designs and produces useful, humanistic program evaluations; and builds engaged, motivated teams.

Today's LinkedIn Nugget

Did ya know: new #Linkedin features-part 1 of 4

First in a series this week on some new (and useful) LinkedIn features:

radarI always tell you to “ping” on someone’s radar screen to be more memorable. Here’s a new way and it takes just seconds!

Look at the top right corner of your home page. You will find a way to like or go a bit further and write something to congratulate other connections on work anniversaries, a birthday (if you must!) and job changes.

That helps you shine as a good person with your well wishes and you instantly become more recognizable/memorable.

Ping!

 

Today's LinkedIn Nugget

This just in: @HillaryClinton now has a #LinkedIn profile!

hillaryclintononlinkedinI critiqued Hillary Clinton’s LinkedIn presence (or lack thereof) a few weeks ago.

Hillary Clinton’s brand new profile is up.

It even has some subtle humor. I guffawed when I read it here.

Nice job, campaign social media staff.

You created a shortened LinkedIn URL.

You hit some good points in the videos, her short but effective Summary (with SEO keywords), references to her books and the breadth of her former employment.

You added the logos of her former employers in the Experience section.

A few sentences highlighting accomplishments for each career position would have been better, but I get it–let her persona speak for itself.

The Board seat at the Clinton Foundation is better placed under Volunteer Experiences, but I will let that slide, lest I be accused of being a nit-picker.

Best of all, bravo for a long-form Post entitled “4 Ways to Jump-Start Small Business.”

Now the challenge: keep adding to the conversation. Keep making a point of addressing the business professional community whose currency and collaboration is enriched by LinkedIn.

Do pay attention to this constituency.

And don’t forget to update. Frequently.

 

Today's LinkedIn Nugget

#CEOs and #LinkedIn: 5 ideas to wrap up

5ideasFinishing the LinkedIn and CEO theme in this blog throughout this week, I wanted to summarize a few suggested ideas to all CEOs, and for that matter, to everyone, since you are the CEO of your brand and professional reputation.

  1. Your vibe attracts your tribe. Instill the desire and need for the reader to know more about why you do what you do. Provide an easy and effective way for them to follow you. The tribe surrounds you and expects greatness always. Today a tribe is global and on LinkedIn, a professional audience.Impress them with your leadership skills and vision. Encourage them to emulate that.
  2. Don’t lead by exception; lead by exceptional example. Other tribe members look to the CEO as the warrior, able to surmount exceptional challenges and turn them to opportunities. A team effort, surrounding the CEO makes a great organization. But the team must feel the vibe from the top, emanating to lower levels of the firm.
  3. A LinkedIn profile is organic and only you change it to reflect your status. Your need for a great LinkedIn profile should not be immediate when you need it badly (such as sudden unemployment); it should be ever ready and require a slight tweak to reflect a change in status. Preparation for the unexpected–isn’t that how you lead?
  4. No matter how you define your community, reward others with your vision and practice on LinkedIn (your firm, your connections, the business community as a whole, nonprofits, etc.). Spread the wealth of wisdom as CEO to others and make your network your net worth. Enrich those who can best benefit.
  5. LinkedIn groups afford you the ability to find other CEOs in a virtual club who share the same challenges and concerns as you. LinkedIn has made it easy to join the nearly 2.2 million groups; the hard part is deciding which group(s) to join. Jump in and stay active in the right LinkedIn CEO groups. I hope they become your best colleagues.

These advisory tips can be pushed up or down any organization. The need to stand out is stronger now than it has ever been. Rise above the static noise and be heard and be respected as worthy of emulation.

Need just a little more TLC? I train groups and give 1-to-1 coaching. We both learn volumes from it and every one (!) so far has told me I exceeded their expectations.

Today's LinkedIn Nugget

#CEOs: connect and collaborate with #LinkedIn groups

Continuing the LinkedIn and CEO theme throughout this week:

women groupsWe have already established that a CEO need not be lonely at the top.

But what if the CEO wants to confer with another CEO?

Where should he/she look to find others who can give the benefit of their experience?

LinkedIn groups.

A simple search for all LinkedIn groups with the word CEO in its title or description found 2875 English-speaking LinkedIn groups catering to people like you.

Now, who has time to peruse that many groups? No one.

Not all will work for you. But some will.CEO-LI groups

As you examine some LinkedIn groups on your own, you probably want to stick to closed groups, i.e., those managed by the group founders and open to those who meet the group’s membership criteria (like CEOs in technology). This keeps CEO-wannabes out of the membership and preserves the potential value of the conversation.

When you examine a group, look at the membership and see who you are already connected to, whom you can ask their opinion about the value of the group. You can ask by phone, email, LinkedIn message, or just sleuth and look at your connections’ profiles on LinkedIn to see what groups they belong to.

To vet a group based on the demographics of the group:

  1. Click a group’s name, then
  2. Click the gear icon for the Information and Settings near the top right, then
  3. Click Group Statistics to see more information about the group and its members.

These steps may help you decide.

Bottom line: LinkedIn has made it easy to join the nearly 2.2 million groups; the hard part is deciding which group(s) to join.

Groups afford you the ability to find other CEOs in a virtual club who share the same challenges and concerns as you. I hope they become your best colleagues.

Today's LinkedIn Nugget

#CEOs: 4 ways to reward your community using #LinkedIn

Continuing the LinkedIn and CEO theme throughout this week:

CassistanceEOs, no matter how you define your community (your firm, your connections, the business community as a whole, nonprofits, etc.), you can easily reward others with the benefit of your vision and practice.

Right from your LinkedIn screen.

Let’s examine a few ways:

  1. Reward the firm: place press releases and other material that others really want to read on your company’s LinkedIn profile page. Be selective; LinkedIn is the global professional stage for business connectivity so the updates should be universally interesting and informative to other business pros. Think global too. The more good words you spread about your firm on your company LinkedIn profile page, the more others will follow the firm, refer it to others and include it in potential business connections. Remember: you want to blip on the most mental radar screens possible for all the quality reasons your leadership conveys.
  2. Reward your connections: copy/paste URLs of articles and other online material you read and appreciate and add an introductory comment to them, then share: with your LinkedIn connections, your LinkedIn special interest groups, your selected colleague(s), your Twitter followers, and/or whomever will remember you and appreciate your thinking of them for the reason you sent that article. There is no magic number of times per day/week/month to share material. Make this effort a random act of business kindness. Keep sharing great material.
  3. Reward the LinkedIn business community as a whole: the 364+ million readers of LinkedIn Posts await your professional point of view, either on your area of expertise or via a personal observation of something in everyday CEO life. Think of this as the Features section of the newspaper, a place where human interest stories we can all use will appear. It grows your influence and it’s a noble act for the CEO to share his/her POV.
  4. Reward a nonprofit: you likely have your favorite cause(s) that you benefit either by financial or a time commitment. Step it up and becoming more active: there’s a global electronic database on LinkedIn of all open board positions that anyone can tailor to their specific interest, location, etc. The same applies for pro bono assistance to a nonprofit of your area of expertise that will help them improve their mission, both brought to you by the good folks at LinkedIn For Good. To find open board positions and pro bono matched to your skillset/interests, see https://volunteer.linkedin.com. Seek and ye shall find. Enrich humanity with your experience.

Ok, CEO’s start your LinkedIn engines.

The goal is in sight: new opportunities that you can avail yourself and simultaneously increase the prestige of your company. Spread the wealth of wisdom as CEO to others and make your network your net worth.

Oh yeah, ask others in your firm to do the same as you are doing.

Today's LinkedIn Nugget

A #LinkedIn #leadership tip for the #CEO

Continuing the LinkedIn and CEO theme throughout this week:

matchI teach LinkedIn to nonprofits and small businesses, professional practice firms and all demographics of professionals in all walks of life. I convey the need to tell “why” you do what you do rather than “what.”

The most common complaint I hear from middle- and lower-level staff is that they are expected to make changes to their LinkedIn  profiles to support the brand of the firm, but the upper echelons, who are more senior–older, or with greater ownership–do not. The nonbelievers, so to speak, expect the warriors to protect and defend, without benefit of the example shown by leadership.

CEOs, don’t lead by exception; lead by exceptional example.

Get your value proposition out on LinkedIn in your own words, and work it to the best of your ability. Demonstrate why you do what you do so others around you can be inspired and follow the vision you lead by. Show it again on a company profile page on LinkedIn.

And do not discount the fact that your position as CEO is ephemeral and fleeting, either by choice in a newly found position, or not planned such as a change in ownership and you are replaced. A LinkedIn profile is organic and you make the changes to reflect your up-to-date status. Your need for a great LinkedIn profile should not be immediate when you need it badly: it should be ever ready and require a slight tweak to reflect a change in status. Preparation for the unexpected–isn’t that how you lead?

Now others can more readily see the wisdom of your leadership, to hire you, or it may inspire others to collaborate with you. You never know who is searching for the right reason “why you do what you do.”

As the CEO of your career and your brand, and your firm as well, you need to be best in class everyday. Be so on LinkedIn.