So lightening it up on a Friday, I thought I would repurpose my recent LinkedIn Post, a case study of how a nonprofit smartly used LinkedIn to attract volunteers. Hey–don’t stop reading now, as the lessons the nonprofit learned about being attractive are still useful to you as a businessperson in a for-profit environment too!
I used to have a Brazilian colleague who would say “Fly with me” when he had an idea he wanted to run past me, even if it seemed too out-there.
So, let’s fly together on this. As you read the Post, think beyond the obvious:
- How can I and my company appear more approachable, more real, more human on LinkedIn to a casual reader?
- What change in wording, tone, cooperative feeling can I/we portray in the brand I/we promote on LinkedIn?
- How can we attract new and fresh talent to our growth and competitive position using LinkedIn?
Here’s the Post. Comments welcome. Share it too.
And a big thank you to Shannon Cobb at United Way of Westchester and Putnam!