Today's LinkedIn Nugget

“I have no time for LinkedIn,” is not an excuse

At a training session the other day I watched the heads nod up and down by nearly everyone in the room except one person. To a speaker and trainer, that’s a good sign.

Engaged and asking questions. Excellent; getting my points across.

One hand went up from the non-head-nodder. “I have no time for this,” he said.

Respectfully, I asked what his role was. Not a salesperson but an inside manager; a by-the-book-type.

That’s ok. You can’t convince everyone in the room all the time, I learned a while ago. And I always expect that type of comment.

I had a slide he had not yet seen about making time for LinkedIn. I asked for a few more minutes until I got to that part and segued my oral discussion towards the need to spend time to differentiate oneself in sales and marketing.LI_timeslide

It’s all about how you look at time spent on a project and expectations for reward.

Land one (hopefully more) contract(s) with an otherwise unknown client(s) via LinkedIn and all the time is worthwhile, IMHO.

The slide, as you see to the left, along with my oral comments, advised the attendees to look creatively and consistently for LinkedIn moments and opportunities to use time well: when you are early to an appointment, commuting on a train, as a place marker between meetings. Or spend a half-hour at the end of the day (or beginning) working your connections, sharing material in updates, congratulating other on achievements, work anniversaries, tweaking any part of your profile. etc.

There you go, you may have just found additional time to invest in your brand on LinkedIn! As much as you can, or feel is warranted.

Different for each of us and varies by day and instances.

How do you make time for LinkedIn?

Today's LinkedIn Nugget

Could you introduce me to { } on #LinkedIn? part 2

Repeated from yesterday’s blog post:

The phone rang. The caller ID showed a colleague’s name. Concern over the snow and how I fared. I reciprocated. Must be a reason for this call…

“Could you introduce me to Marianne?”

“Sure. I will do so on LinkedIn.”

“You can do that?”

Yes, there are two ways and here is the second one:

In this more direct method I ask the introducee to send me a blurb I can use to make an introduction.

ILI_getintroduced2 look up the target on LinkedIn and start a message to her (in this case):

I send a warm and friendly message (that’s the relationship) and use the introducee’s words to tell “why I do what I do” to make it interesting to the target to want to connect.

I don’t use this method all the time, just when I want to get the target’s attention a little bit better than the earlier method I showed you yesterday. besides, I haven’t been in touch with the target for a while and I used it as another way to “blip” on her radar screen. I think that’s acceptable.

I will let you know how the connection process goes.

Today's LinkedIn Nugget

Could you introduce me to { } on #LinkedIn? part 1

The phone rang. The caller ID showed a colleague’s name. Concern over the snow and how I fared. I reciprocated. Must be a reason for this call…

“Could you introduce me to Marianne?”

“Sure. I will do so on LinkedIn.”

“You can do that?”

And BTW, thanks for the subject of today’s and tomorrow’s blog.

Yes, you can do that yourself (as outlined below) or ask someone to help you do this (as will be shown tomorrow).

Yes, there are two ways:

LI_getintroducedLook the target up on LinkedIn and click the downward pointing arrow that is found under the target’s headline (as blogged earlier, those little arrows are very powerful and hide some really great stuff!)

From the dropdown menu, choose “get introduced” and you will see a screen like the one to the left.

Choose from among the mutual connections you both share and ask the best person you select to send your message along. Use discretion here–the best connection for the specific circumstance to introduce your colleague to the target may not be who you think it is. You have to make an educated guess in some situations.

Write a great intro message that both the other parties will be able to see. Send. Wait.

Sometimes I even follow up a day or so later to see if it worked or if a “jingle” to the target is needed. Nicer to have me jingle than the introducee. I guess that’s not a word. But you get my intent.

Tomorrow the other way.

 

Today's LinkedIn Nugget

“Hey everyone I have a new article,” she said

But what she forgot to do was add it to her Publications section on LinkedIn, where she already has a few older ones but in reverse chronological order: an older one is atop a newer one. I gently reminded her to post the newest article.

And while I am on that topic:

LI_Publications

So many people forget to re-arrange the items in the Publications section so the most recent entry shows at the top. Yes, the top, the most noticeable location.

I am not quite sure I understand LinkedIn’s logic behind its default of putting the most recent article at the bottom of the section.

So reader, take action!

You should re-sort these Publication items as I show to the left by clicking the 4 headed arrow for this entry and holding your mouse button down, dragging it to the top of the section. Nuisance, indeed, but required: in today’s attention-deficit world, don’t make a reader hunt for your latest and best piece of work. Make it easy for them to find it.

Maybe LinkedIn is reading this blog piece and will take my advice about the default order of posted articles in the Publications section. Hint, hint!

Today's LinkedIn Nugget

So nice to hear from you again

MWH at NPD AFP Westchester Nov13Following on yesterday’s posting of how I reconnected with a colleague after seeing his posting on LinkedIn, here’s another story from real life:

I received an email from a former LinkedIn coaching student who since moved away from the NYC metro area.

We used to see each other in passing or meet for coffee to catch up. Once my wife and I ran into her at Carnegie Hall at a concert. Small world that NYC…

We are still in touch electronically via her blog postings and my Linkedin postings.

She had referred me to her clients who needed someone right away to teach LinkedIn sales techniques at their firm.

She wanted me to contact them immediately (no problem!) and when I did, from their questions, it seems they had already read my LinkedIn profile, and the conversation really took off from there.

This could be the start of something really cool…

Today's LinkedIn Nugget

Rekindling a relationship via #LinkedIn

radarI always say, “blip on someone’s radar screen using LinkedIn.”

Someone I missed seeing for a number of months and really enjoyed networking with just blipped on my screen.

So I sent him a message on LinkedIn to see how he was faring and what news he had in his business.

Better, he replied, let’s get coffee and catch up (face-to-face contact is always best, right?) Electronic connectivity works too, as you know I believe, but only part as well when you can also “press the flesh.”

We are scheduled for a coffee in a couple of weeks. I look forward to it and thank LinkedIn for enabling me to deepen the need to reconnect.

Blip.

Blip.

Blip.

Today's LinkedIn Nugget

Speed bump ahead

I get a lot of unsolicited comments, such as this one from last week: “I just rewrote my LinkedIn profile. I am really happy with it. Can you take a quick look?”

In this case it was from a colleague whose long-time senior job seems to be melting away due to budget cuts and so-called company efficiencies.

So I asked her, does your LinkedIn profile truly tell the casual reader 2 things:

1) why I do what I do?

and

2) how I do what I do?

speedbumpBlank look.

If not, I told her, you had best get back to the drawing board.

Speed bump.

LinkedIn is not your resume. You know my take on that topic.

Think about yourself as a brand. Slow down and don’t look at your LinkedIn profile as some chore to check off as done in your job search.

Spend some quality time approaching it, getting it to the quality level it needs to be.

I hope she appreciates the intent. I think I surprised her.

Good that she asked…

Today's LinkedIn Nugget

#LinkedIn spammers take notice

We professionals should not tolerate spam on LinkedIn.

And cnospam‘mon, spammer, do you think you gain respect this way?

Will someone buy your amazing service or product with a single solicitation, or worse, the same one over and over?

 

A colleague emailed me the other day:

FYI.  See below.  You should know that this is total spam.  I never met this guy and he writes to me as if I’m his friend…

Funny, I got the same message via LinkedIn too. I’ll bet so did thousands, if not millions, of you too.

My response to my colleague:

There’s a lot of this going around. Either a direct email to you as an ad, which this clearly is, or InMails from strangers selling you something, or worse, a message from someone in a LinkedIn group with you, selling something that has nothing to do with the group.

The world has some “operators.” Not enough nice guys…

And one thing I would add in hindsight: if you get spam from a LinkedIn group you are in, contact the group manager and complain. Let him or her know that they are not monitoring the group as they should.

I just did. And I have a number of fellow group members who have liked or commented their agreement.

You have a voice. Use it.

 

Today's LinkedIn Nugget

The intersection of credit card processing and #LinkedIn

Life is rich.

MWHteachingtofullhouse1This week I will address a convention of credit card processing pros (my other profession) in ways to best use LinkedIn (my second profession that you know me for).

I can truly speak to the attendees as a peer and provide tried-and-true techniques that work in both my professions.

I look forward to this talk and am pleased to have a full hour to do so in a jam-packed schedule on the first morning of the event, just after the opening keynote.

Now I just have to figure out how to contain my enthusiasm and material to just one hour…