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LinkedIn profile spring cleaning suggestions, part 6 of 15

This is part 6 of 15, expanding on my earlier plog.

Construct your profile’s Summary section as just that: a quickly digestible snapshot of you, expressed in the manner and style in which you speak.

Elevator-Speech

This is your short introductory elevator speech, spanning the reading time it takes to travel only a few floors with you on the elevator.

Hit us with major themes and self-defining take-aways that we attention-deprived readers will immediately see as your value proposition.

That means no jargon, acronyms or buzz words. That also means leave the stats and mind-numbing accomplishments for another time. Hit us nicely.

Add pertinent short videos, podcasts, links, PDFs, or slide decks as additional material to reinforce what you said earlier.  A picture is worth many words, a video is worth even more grasp of your material in the viewer’s memory.

Here’s how to add multimedia to your summary (education and experience sections too).

Tomorrow, a guest blog piece from colleague Claire Stoddard www.linkedin.com/in/clairestoddard on your brand. It’s a good one!

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