Today's LinkedIn Nugget, Uncategorized

Like a pumpkin pie

A pumpkin pie has to cool once out of the oven.  The first writing you use to start to renovate your LinkedIn profile also has to “cool” once you have written the first draft.

imageYou should take a walk, a shower, a break and then come back to it to revise it again and again. Once it’s how you want it, take a slice out of it and send it to a trusted colleague. Ask him or her, “Is this telling WHY ME?” and if not, revise it again.  Then share the delicacy with your colleagues.

Have a bountiful holiday.

Today's LinkedIn Nugget, Uncategorized

Required reading (well, you know what I mean)

Two amazing books I recommend for those long winter nights to keep you company (and I am not talking in any “shades of gray”): The Start-Up of You and Link Out. 

1) why you need to be ok with always being in beta mode and harnessing the power of your network.  I have listened to the book on audio 4 times, it’s that good!startupofyou

 

 

 

 

 

 

 

2) why you can’t sit in your home office and think that you will succeed-you gotta get in the game, in person, and also create an entourage of believers. I know the author and she has a lot to teach us.linkout

 

 

 

 

 

 

Read either, or better, read both. You will thank me, as many have.

Today’s 2 nuggets for the price of one.

Today's LinkedIn Nugget, Uncategorized

Short week/year. New focus. Much to do.

Now that the holidays are upon us, let’s focus on the coming new year.

What can you say better on your LinkedIn profile?

Who do you trust that will honestly tell you if your profile matches your street credentials, your value proposition, your unique POV? Ask them (plural) to help you with critiques and then rewrite it.

enterkey

Now! Before something else gets in the way.

And keep revising it until it’s perfect, which means you have a lot more to say, and to say it well is the art.

Today's LinkedIn Nugget, Uncategorized

Headline, Headline, Read All About Me, continued

So continuing from yesterday’s nugget, what makes Susan Glusica’s headline a good one scratch that, a great one? Let’s dissect it…

“Helping to add certainty to client financial decisions | Expanding our team of career-minded financial associates”

susan

 

 

 

First, it’s 113 characters including spaces (let Word count that for you). She is just under the 120 character max. Could she have added 7 more characters and done any better? I doubt it.

She shows the proper use of capitalization without abbreviations, jargon or industrial lingo (and there is plenty in the financial field!)

Next, see how she divided 2 separate aspects of her work using the “|”? That’s the key found above your enter key on any keyboard (when you shift and press it). It helps the eye of the reader see that there are 2 distinct thoughts being presented and uses minimal characters.  I use it in my headline to express how I am a multi-preneur. And if you have 2 or more aspects of your work | divide your work in different fields or areas, this is a handy way to express who you really are in terms of the ways your professional time and interests are spent.

First aspect of her work:                                                                                                               She uses the word helping, which shows her ability to offer her skills to the needs of her client. She adds certainty in financial markets that can anything but that. Client financial decisions contains search keywords in the LinkedIn search engine that will help her be found more readily using one or more of the words in that phrase.

Next aspect of her work:                                                                                                               She is a recruiter of financial sales people for her company expanding (which is a richer term than “seeking” or “hiring,” so use rich action words) a team, (yes an overused term, but knowing her, it’s sincere and real.) Career-minded is a rich adjective–think about the active images you are conjuring in the minds of the reader. Financial associates is a term that job seekers would use in the LinkedIn search engine for sourcing employment opportunities.

So you see she has accomplished a lot in 113 characters. In one quick glance, you know what field of work she is in, what passion she brings, what qualities she conveys and what 2 aspects she performs in her professional career.

You probably want to read more about her. That’s the aim.  The headline makes you crave more information on the newspaper article. You are now a news item in the global LinkedIn newsstand so go out there and get more eyes on your profile. Renovate your headline. Do it slowly and post it when you are content it perfectly reflects who you are and why you. This is not easy to write, perhaps the hardest part of writing you will have to do on LinkedIn.  

Thanks again to Susan Glusica for letting me show her headline.

This 2-part nugget is just the start of renovating your profile.

 

Today's LinkedIn Nugget, Uncategorized

Headline, Headline: Read All About Me

headline1Welcome to the global newsstand that LinkedIn created. Similar to an urban newsstand, people “passing by” your LinkedIn profile will only stop to consider reading about you if you have a compelling headline that makes them want to read more.

A LinkedIn headline is only 120 characters including spaces. Anything more than 120 and your excess characters fall into the abyss. Thus, condensing “why you” into such a small space is really hard. If it doesn’t challenge you, then you haven’t tried hard enough.

Most people take the easy route and paste their title and company name like “CFO at XYZ, Inc.” or worse, “Owner, Fox Associates.” But do these headlines make someone stop and say to themselves, “Hmmm, sounds interesting. I want to read more about this person”? I doubt it.  

There is no value proposition, no reason to dig deeper. No life, no interest factor, no brand of you is conveyed. And in our attention-deficit world, that’s not getting you noticed, or even seriously considered, as a candidate for that job, that consulting assignment, that big project.

susanRather, think hard and edit often and you will come up with a clear and concise headline like the one to the left that reads,

 

“Helping to add certainty to client financial decisions | Expanding our team of career-minded financial associates”

(Thank you, Susan Glusica.)

Tomorrow we will examine why this is a great headline. Stay tuned.

Uncategorized

Your LinkedIn personal profile is about to change.. again…

newLIprofileNov13

Yes. it’s been a few months so LinkedIn is at it again, with a new, improved (not so dramatically improved) look to your personal profile.

Don’t get too excited-it will be rolled out slowly throughout the 259 million people on LinkedIn but one morning you will wake up and see the change to your profile.

So remember that I told you about it here…

What’s changed? Not too much except there appears to be a reliance on more graphics and less language, not my preferred method of communicating; nor should it be in business circles IMHO, but that’s where the social media industry is headed so I will embrace it, reluctantly.

You can read more about it by clicking here.

What’s your take on this?

Today's LinkedIn Nugget, Uncategorized

A picture is worth a thousand words

This is a great LinkedIn photo.  Guess what he does?

greatlinkedinprofilephoto

Yup, he’s a photographer (www.michaelmeyerphoto.com) and he used his art and creativity to convey what he does on his LinkedIn profile. You can do this too.  Just think a bit harder about how to show yourself and your brand at work.  

Yes, I know I use a professional headshot like many people do and I should show myself teaching or speaking to a group or something that tells at a glance what I do.  

That’s on my to-do list for January 2014.  Join me in improving our photos to brand ourselves better.  Another nugget to make your Linkedin experience richer.

Today's LinkedIn Nugget

Financial service firms’ compliance ain’t so bad after all

compliance

I always get a little nostalgic (yes I admit it) when a LinkedIn client’s 4 1-hour coaching sessions come to an end.  

I am about to complete one today with an accomplished exec in financial services.  He has written a smart and pointed LinkedIn profile that passes his company’s compliance scrutiny.  This was a process through which we moved expeditiously in that his company is clear about what he can and cannot say.

In the end, he confirmed he is happy with the LinkedIn profile he portrays and is experimenting with leveraging LinkedIn techniques I showed him for his ongoing, laser-pointed sales efforts.

I welcome challenges.  Let’s work together to express WHY YOU, from among a field of competitors, even under internal and external compliance constraints, if they exist in your industry.